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Alleyoop is a beauty brand built on multifunctional makeup products designed to streamline morning routines. The company is scaling through TikTok, TikTok Shop, and creator partnerships.
You will be hired to analyze, break down, and scale winning content across the TikTok ecosystem. This is not a creator role—you are responsible for reviewing high volumes of creator content daily, identifying what performs, and translating those insights into clear direction for creators and the brand.
Key Responsibilities:
Content Analysis: Review large volumes of TikTok content daily, especially TikTok Shop and beauty content. Break down hooks, structure, retention, messaging, product positioning, and formats. Identify why certain videos generate views and sales. Find winning concepts early (defined as 200K+ organic views or $1K+ TikTok Shop GMV) and move quickly to scale them.
Pattern Recognition: Spot trends across creators, affiliates, competitors, and the broader beauty category. Identify repeatable formats that consistently drive views and sales. Recognize emerging patterns before saturation. Distinguish one-off viral videos from scalable concepts.
Performance Tracking: Own the numbers across the creator content system. Track weekly and monthly metrics: number of winning concepts identified, total views across creators, total TikTok Shop GMV, total videos posted by creator. For top 5-10 creators, track GMV per video, conversion rate, and total views. Manage long-tail creators at the system level and flag those beginning to scale.
Concept Distribution & Scaling: Once a concept works, push it through the system. Track number of creators posting each winning concept, remakes within days of identification, new hooks and angles tested, and performance of each iteration. Extract maximum scale from every winner.
System Building: Turn winning insights into simple, repeatable content playbooks. Standardize how creators approach hooks, formats, angles, and product storytelling. Build a system where learnings from one creator improve output across all creators.
Creator Direction: Give creators clear, data-backed direction on which concepts to remake, iterate on, or stop. Support content strategy around product launches. Ensure creators know exactly what is working.
Brand Content: Translate winning creator concepts into ideas for Alleyoop's own channels. Generate new hooks, angles, and formats based on proven performance. Help turn the brand account into a scalable content engine.
Requirements:
- Experience in TikTok, TikTok Shop, beauty, creator marketing, or performance content
- Deep understanding of what makes TikTok content perform
- Strong instinct for hooks, formats, trends, and consumer behavior
- Naturally good at recognizing patterns across large volumes of content
- Spent serious time inside the TikTok and creator ecosystem
- Understand viral content beyond surface-level trends
- Have created content, managed creators, worked in TikTok Shop, or analyzed high volumes of performance content
- Ability to watch 100 videos and quickly identify what the top five have in common
- Enjoy figuring out why something worked, then testing whether it can work again
- Prefer high-growth, fast-moving environments over traditional corporate structures
- Extremely motivated and proactive
- Highly analytical with strong attention to detail, clear thinking and communication skills
- Comfortable moving quickly and making decisions from imperfect data
