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Alaffia is a venture-backed Series B healthtech startup addressing a critical market inefficiency: U.S. health plans lose billions annually to improper payments and administrative waste. The company partners with health insurance plans using expert clinicians and transparent AI to deliver deeper insights, smarter automation, and better outcomes across the claims lifecycle, ultimately reducing costs for plans, providers, and patients.
The Territory Sales Director role is a senior individual contributor position focused on driving revenue growth by selling Alaffia's AI software and services to health insurance plans. You will own a defined territory and be responsible for identifying, prospecting, nurturing, and closing high-value SaaS opportunities with health plan executives and operational leaders.
Key responsibilities include: executing go-to-market sales strategy in collaboration with sales leadership; becoming a deep product expert on the AI platform and its capabilities; personally driving revenue growth and consistently exceeding sales targets; crafting customized presentations and product demonstrations that communicate ROI to payer executives; staying informed on industry trends and payer market dynamics; and maintaining accurate CRM records in HubSpot.
The ideal candidate brings 4+ years of enterprise software sales experience specifically selling into health insurance plans, with domain expertise in payer operations (claims processing, payment integrity, utilization management, software implementation). You should have a proven track record closing large enterprise accounts and SaaS deals of $2M+ ARR, familiarity with advanced technologies like LLMs and data science, and exceptional presentation, negotiation, and communication skills. Strong CRM proficiency (HubSpot preferred) is required.
Alaffia operates with a flat organizational structure offering direct access to leadership. The company is mission-driven, founded by leaders with personal connections to healthcare inefficiency, and seeks team members who share the passion for using technology to create systemic change. The role is based in the United States and requires current work authorization.
