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Braze is seeking a Product Marketing Manager to own narratives and go-to-market strategy for strategic technology partnerships that extend the platform's capabilities. This is an individual contributor role focused on strong product marketing craft and cross-functional execution.
You will translate Braze's technology partnerships (cloud hyperscalers, data platforms, integrations) into differentiated messaging, joint go-to-market programs, and field-ready assets that align with the core platform narrative. Key responsibilities include:
GTM Strategy & Messaging: Develop GTM strategy based on joint business plans with partner leads. Own the messaging architecture for technology partnerships, ensuring each ladders up to Braze's core platform and customer engagement story. Translate platform integrations into clear value propositions with defined use cases and competitive angles. Coordinate with core product marketing to ensure partners are reflected accurately in launches, campaigns, and messaging.
GTM Execution & Enablement: Drive joint go-to-market and co-marketing programs with technology partners, coordinating timelines and deliverables across internal teams. Own partner launch motions end-to-end—from messaging and packaging through enablement materials and field readiness. Build and deliver core assets that get used in the field. Track performance and adoption, reporting results to stakeholders.
Cross-Functional Execution: Work closely with Product, GTM Strategy, Sales, Marketing, and Partnerships to align on priorities and execute. Support active deals, customer conversations, and positioning with the sales team and field.
Success in year one means establishing a repeatable launch and enablement motion for technology partnerships, with integrations reflected consistently across all go-to-market activities, and building trusted, productive relationships across Product, Sales, Partners, Marketing, and Services.
You are a storyteller who turns complex offerings into clear, differentiated narratives. You are a builder comfortable with ambiguity, creating structure and repeatable motions. You are a collaborator—a low-ego operator who brings cross-functional teams along and ships without direct authority. You are GTM-fluent with deep understanding of technology platform partner strategies in fast-moving, matrixed organizations.
