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BloomReach is building an agentic platform for personalization, revolutionizing how businesses connect with customers through AI agents deployed across the entire customer journey. The company powers personalization for over 1,400 global brands including American Eagle, Sonepar, and Pandora, with solutions spanning autonomous search, conversational shopping, and autonomous marketing—all powered by their AI engine, Loomi.
As Technical Product Marketing Manager, you'll be a technically fluent, hands-on product marketer responsible for translating BloomReach's APIs, integrations, and platform capabilities into clear positioning, use cases, and go-to-market strategies that drive adoption and commercial impact. This role sits at the intersection of Product, Engineering, Solutions Engineering, and Product Marketing, helping shape how the Loomi platform story is understood by product managers, IT and platform teams, partners, and enterprise buyers.
Key responsibilities include:
**API & Agentic Narrative Support**: Contribute to BloomReach's API and agentic platform story by building materials that help technical buyers—developers, architects, and IT leaders—understand platform possibilities. You'll support the data and platform narrative and connect technical capabilities to customer value. Understanding of agentic AI architectures and MCP frameworks is a significant plus.
**Strategic Partner Product Launches**: Own product marketing strategy and go-to-market execution for partner co-developed product launches. This includes informing partner integration development, building compelling stories, tiering, milestone planning, internal communication, sales enablement, and post-launch evaluation. You'll work directly with Product and Engineering to understand technical details and translate them into customer-facing messaging, defining success metrics upfront and delivering post-mortems with real learnings.
**Customer Storylines & Sales Enablement**: Support the team in building materials that help sales and internal teams talk about BloomReach's AI & ML technology credibly and compellingly. This includes field-ready assets like talk tracks, discovery guides, one-pagers, and technical integration briefs—maintained, versioned, and actually used.
You should be someone who gets fired up about new product possibilities, can write a technical spec and turn it into a compelling story for a technical audience, and understands the wider marketing technology landscape with an agentic-minded approach.
