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Salary: USD 106,000 - 166,000 / annual
Addepar is a global data and AI platform serving investment professionals, managing nearly $9 trillion in assets across 1,400+ firms in 60 countries. The company unifies portfolio, market, and client data to deliver AI-powered insights within investment workflows, with an open platform integrating 650+ software and data partners.
You will join the Product Marketing team in a strategic, cross-functional role focused on driving acquisition, engagement, and retention across Addepar's fastest-growing customer segments. Your responsibilities include developing and executing comprehensive product marketing and go-to-market strategies for data architecture, native AI workflows, and alternative asset solutions. You'll manage the full product and feature launch lifecycle in collaboration with Product, Marketing, and GTM teams, ensuring successful market entry and rapid user adoption.
Key responsibilities: Define product positioning and craft compelling messaging that articulates Addepar's value proposition; serve as a subject matter expert translating technical workflows into market-ready solutions; build deep cross-functional relationships to drive growth; develop GTM strategies, marketing materials, and internal resources supporting various solutions and use cases; produce thought leadership and educational content to build brand awareness and establish Addepar's market leadership.
You are a full-stack product marketer with 3+ years of experience, ideally in B2B SaaS, financial services, or fintech. You excel at translating sophisticated technical features into customer benefits, designing and rolling out go-to-market strategies from scratch, and moving fluidly between strategy and tactical execution. You're a gifted storyteller with excellent writing and communication skills, able to see the big picture across large organizations and build enduring cross-functional partnerships. You work independently, prioritize efficiently, and anticipate roadblocks in fast-paced, collaborative environments.
