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Salary: CAD 90,000 - 150,000 / annual
Apera AI is a Vancouver-based robotics and AI company recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award and 2024 BC Tech "Company of the Year, Growth" award. The company develops AI-driven robotic vision software that enables manufacturers to automate challenging applications like bin picking, sorting, packaging, and assembly with human-like precision. Apera's product portfolio includes Vue (4D Vision software), Forge (no-code simulation and AI training studio), and VuePod (turnkey bin-picking cell).
You will serve as a Technical Inside Sales Representative responsible for building and growing the Value Account segment through the full sales cycle—from proactive prospecting through closing. This is a revenue-generating role with clear growth potential in the robotics and advanced automation sector.
Key responsibilities include: proactively identifying and engaging new prospects across the Value Account segment via outbound calls, email, LinkedIn, and targeted campaigns; managing a book of mid-sized customers across North America; building relationships with engineering, operations, and purchasing decision-makers; identifying expansion opportunities within existing accounts; developing deep working knowledge of Apera's AI vision products and robotic applications; leading technical discovery to understand customer applications, cycle-time targets, cell layout, robot platforms, and integration constraints; delivering confident virtual product demonstrations and answering first-line technical questions; assessing application fit and engaging applications engineering for complex requirements; preparing and managing quotes and proposals; delivering tailored presentations to engineering, operations, and executive audiences; handling objections and negotiating effectively; maintaining strong pipeline forecasts in CRM systems; coordinating with engineering and applications teams on technical evaluations; and ensuring smooth handoffs to delivery and customer success teams.
You will work in close alignment with Marketing to turn campaigns and leads into qualified pipeline and closed business, including participating in joint sales and marketing pipeline reviews, sharing customer insights and competitive intelligence, and closing the loop on every lead in the CRM.
Requirements:
- 3+ years of experience in technical inside sales or full-cycle B2B sales, ideally in robotics, industrial automation, machine vision, or advanced manufacturing
- Strong technical aptitude with proven ability to quickly learn complex technical products and discuss them credibly with engineers and integrators
- Exceptional verbal, written, and presentation skills; ability to communicate in a compelling, persuasive way and influence stakeholders at every level
- Ability to simplify complex technical concepts into clear customer value and compelling business case
- Demonstrated success in proactive outbound prospecting and self-generated pipeline
- Proven track record of meeting or exceeding sales targets
- Experience working closely with Marketing, including lead follow-up and campaign-driven selling
- Strong virtual selling skills, including conducting live product demos and solution-based consultative selling
- Experience with quoting tools and CRM platforms (HubSpot, Salesforce, etc.)
- Degree or diploma in Engineering, Mechatronics, or related technical field strongly preferred; Business degree with demonstrated technical sales experience also considered
Nice to have: hands-on familiarity with robotic systems, industrial automation, PLCs, or AI-based machine vision; prior experience in applications engineering, field service, or technical support roles; experience selling to Tier 1 or Tier 2 manufacturers in automotive, packaging, or logistics; experience with marketing automation, sales engagement, or account-based marketing tools.
