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Cvent, a leading meetings, events, and hospitality technology platform with 5,500+ employees and 30,000+ customers worldwide, is seeking a Team Lead for Marketing Automation to join their Gurugram office.
In this role, you will lead marketing operations and Marketo administration, serving as a strategic partner across product, marketing, revenue operations, finance, and sales teams. You'll be responsible for operationalizing the Marketo instance, establishing best practices, documentation, and processes that enable global scale and efficiency.
Key responsibilities include:
- Administering the Marketo instance and ensuring operational efficiency across marketing technology
- Collaborating with product and marketing teams to execute demand generation programs, testing, and optimization
- Delivering change management and communications for technology implementations and process re-engineering
- Driving operational cadence meetings to share insights on marketing performance and maintain cross-functional alignment
- Monitoring and maintaining data quality within the marketing database
- Refining demand waterfall processes and metrics (lead scoring, SLAs, workflows, attribution)
- Building and maintaining standardized business dashboards tracking revenue engine KPIs
- Increasing MAP adoption and maturity through documentation, education, and training
- Partnering with teams to optimize systems and improve campaign performance
You should be a self-starter with strong entrepreneurial spirit, excellent collaboration skills, and proven ability to pick up technical skills quickly. You'll need 3+ years of B2B marketing experience with deep Marketo expertise (3+ years), strong understanding of lead scoring, lead flow, attribution, and lifecycle processing. Experience with Salesforce, Tableau, and recent Marketo certifications are strongly preferred. You must excel at problem-solving, multi-tasking, data analysis, and communicating insights to stakeholders. Strong presentation skills and proficiency with G-Suite and analytics tools are essential.
