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OpenLoop is a telehealth platform enabling care delivery at scale across all 50 states. As SVP of Marketing, you'll lead a multi-functional marketing organization spanning demand generation, product marketing, lifecycle marketing, brand, and design. Your mission is to build a systematic, revenue-connected marketing engine that scales with one of the fastest-growing digital health companies.
Key responsibilities include owning marketing strategy and execution with direct revenue accountability. You'll lead the demand generation team to drive both inbound and outbound pipeline across self-service and B2B sales-assisted acquisition motions, ensuring they scale together without cannibalizing each other. You'll own product marketing enablement for internal teams (sales, customer success) and external market-facing audiences.
You'll elevate the brand and design function by bringing a growth marketing mindset to positioning, identity, and campaign execution. You'll build out event marketing as a new function from the ground up and introduce systematic, metrics-driven operating rigor across the team with clear KPIs, dashboards, and regular measurement cadence.
Leadership is central to this role. You'll coach and develop a team that already excels at execution and 0-to-1 work, building prioritization frameworks and systems needed to scale. You'll partner closely with Sales and Revenue leadership to maintain alignment between self-service and outbound motions, and serve as a senior marketing voice to executive leadership.
You bring 12+ years of B2B marketing experience, including senior leadership scaling multi-function marketing organizations. You have proven experience running both self-service and B2B/outbound funnels simultaneously without cannibalization. You've built systematic marketing operations with metrics, reporting, and prioritization frameworks in high-growth environments. You're comfortable with diverse marketing disciplines and have a growth marketing mindset that allows you to guide brand and design teams effectively. You're hands-on with AI tools to increase team productivity and decision-making speed, with excellent executive communication and storytelling skills.
