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Cresta is an AI platform that combines conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency across customer service channels. Founded by Stanford AI Lab alumni and backed by $270M+ from top-tier investors (a16z, Greylock, Sequoia), Cresta powers customer experiences for leading companies including United Airlines, Cox Communications, and Marriott.
As founding Strategic Sales Director for Iberia, you will own a portfolio of 8-12 of the largest strategic accounts across Spain and Portugal—IBEX35-caliber enterprises in banking, telco, insurance, utilities, and travel. You'll manage complex, multi-level sales cycles lasting 6-18 months, building business cases and technical wins alongside your Solutions Consultant partner. You'll drive both new-logo acquisition and long-term land-and-expand strategy while helping shape the region's go-to-market approach from the ground up.
You'll work as part of a founding 10-person Madrid-based team (SDR, Solutions Consultant, Customer Success) and partner closely with Product, Marketing, Customer Success, and Engineering to deliver exceptional customer experiences.
Key responsibilities include managing your strategic account portfolio, generating your own pipeline (approximately 50% self-sourced), orchestrating complex multi-stakeholder sales cycles across procurement/legal/security, building business cases in partnership with your Solutions Consultant, and driving long-term account strategy while prioritizing new logos.
Required qualifications: 8+ years enterprise SaaS sales experience with at least 4 years as a quota-carrying individual contributor selling to large Spanish enterprises. Verified track record closing €500K+ ARR / €1M+ TCV deals, with at least one deal exceeding €1M TCV at an IBEX35-caliber account. Primary motion should be new-logo hunting. Experience navigating complex 6-18 month cycles including RFPs, buying committees, and regulated-industry procurement/legal/security reviews. Existing C-level/VP network within Spanish enterprise accounts.
Nice-to-have: CX/contact center/conversational AI domain exposure, experience opening markets for hyper-growth vendors, co-selling with SIs and channel partners, familiarity with Ley SAC and Spanish regulatory drivers, MEDDPICC training.
Language & location: Native or negotiation-grade Spanish, fluent English (Portuguese a plus). Madrid-based with travel across Iberian Peninsula expected.
