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Salary: USD 115,000 - 145,000 / annual
Nirvana Health is transforming benefit verification in healthcare using machine learning and AI to bring transparency to coverage and costs. The company serves major healthcare clients including Lifestance Health, Modern Health, and Headspace, and is backed by top-tier investors including Northzone and Inspired Capital.
You'll be a foundational hire on the marketing team, building and executing account-based marketing (ABM) against high-value target prospects. This role uniquely combines technical systems-building with high-touch relationship work.
Key responsibilities include:
**Build the prospecting engine (~50%):** Design signal-based prospecting workflows using AI agents and enrichment tools. Set up automated account research and relationship mapping across tiered target accounts. Configure no-code/low-code tools and AI agents to surface the right accounts at the right moment, eliminating manual research bottlenecks.
**Own account strategy (~30%):** Develop a comprehensive ABM playbook based on prospecting insights. Sequence multi-touch outreach across email and LinkedIn. Match content (ROI calculators, case studies, reports) to specific accounts and decision-makers.
**Work the relationships (~20%):** Execute high-touch outreach on a small set of strategic accounts. Conduct in-person meetings with prospects and executives. Activate warm networks, referrals, customer introductions, and investor connections.
**Own event strategy end-to-end:** Identify relevant conferences and events, organize company presence, prioritize meetings, and systematize follow-up.
**Measure and report:** Track program performance against marketing pipeline attribution (Marketing-Sourced, Marketing-Influenced, Organic/Earned).
You'll operate independently within marketing, working closely with sales but maintaining separate reporting structure. You'll have real autonomy to make judgment calls on account approach and escalation decisions. Some travel expected for in-person meetings and industry events.
This role has a clear path to GTM/Field Marketing Manager as the team grows, with potential to manage additional headcount on the field/GTM side.
