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Linktree is seeking a Staff Product Marketing Manager to own the positioning, narrative, and go-to-market strategy for its creator monetization suite. This is a strategic role at the intersection of creator success and business growth, responsible for shaping how creators earn money on the platform through digital downloads, coaching, courses, affiliate revenue, and emerging tools.
Key responsibilities include:
**Positioning & Strategy**: Develop differentiated positioning and messaging for Linktree's monetization suite across creator segments and earning maturity levels. Build a coherent messaging architecture that scales across individual tools while reinforcing a unified "earn on Linktree" narrative. Translate complex product capabilities into simple, compelling value propositions.
**Product Strategy Influence**: Build deep creator personas from first-time sellers to high-volume earners. Influence product roadmap prioritization using creator demand signals, competitive gaps, and earning-potential data. Establish frameworks for evaluating new monetization opportunities. Serve as the voice of monetizing creators within the product organization.
**Go-to-Market Leadership**: Lead end-to-end GTM for new monetization products and features. Define launch strategies including audience segmentation, channel mix, creative direction, and success metrics. Partner with content, social, and creator marketing teams to craft authentic, creator-first launch narratives.
**Adoption & Activation**: Identify critical moments when creators are most likely to monetize and build messaging to capture them. Partner with CRM and lifecycle teams on targeted campaigns moving creators from awareness to active earning. Monitor adoption funnels, identify drop-off points, and iterate on messaging. Develop educational content including guides and case studies.
**Market Intelligence**: Maintain a clear view of the creator monetization landscape. Synthesize creator feedback, social listening, and market signals into actionable insights. Articulate Linktree's competitive differentiation in distribution, audience reach, and simplicity.
**Cross-Functional Alignment**: Ensure consistent monetization messaging across product, growth, brand, and community marketing. Support localization and global expansion. Help internal teams articulate the value of earning tools.
Success is measured by paid conversion rates, GMV growth, earning activation growth, and faster time-to-first-sale for new creators.
