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Salary: USD 120,000 - 180,000 / annual
Fizz is a Gen Z social platform that started as America's largest college social app and is now expanding globally. The company has achieved >95% adoption at 700+ colleges and recently hit #1 on the App Store in Saudi Arabia. You'll own and scale Fizz's paid growth engine as the company expands beyond college campuses into the broader US market and internationally.
As Senior User Acquisition Manager, you'll be an early hire for the performance marketing team, responsible for setting strategy, building infrastructure, and executing campaigns hands-on. You'll sit at the intersection of marketing, product, and data, understanding that great performance marketing goes beyond CAC to finding the right users at the right moment and validating growth through product and retention data.
Key responsibilities include owning paid acquisition end-to-end across all channels (TikTok, Snap, Meta, Apple Search Ads, emerging channels) for US and international expansion. You'll lead international growth strategy by identifying priority markets, localizing creative and targeting, and navigating platform-specific challenges. You'll own the mobile measurement partner stack (Airbridge integration), ensuring clean attribution, deep link tracking, SKAdNetwork compliance, and fraud monitoring.
You'll build a full-funnel measurement framework connecting paid acquisition to in-app analytics—tracking installs, signups, retention, engagement, and community activation by cohort, channel, and creative. Partner with Product and Engineering to instrument events, interpret retention curves, and feed insights back into strategy. Own creative strategy and testing with a rigorous framework across static, video, and UGC formats.
This is a player-coach role: remain hands-on in campaign execution while managing and developing a small, growing team. You'll need 5+ years of performance marketing experience scaling paid channels in high-growth consumer apps, deep expertise with Meta Ads Manager, TikTok for Business, Google UAC, and Apple Search Ads. Strong command of mobile measurement (MMP implementation, SKAdNetwork, A/B testing, fraud prevention) and fluency in product analytics tools (Amplitude, Mixpanel) required. International campaign experience and strong creative intuition with structured testing approach essential.
