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MasterClass is seeking a Senior Social Media Manager to lead organic social strategy and execution, with a particular focus on the MasterClass Certificates product for professional audiences. You'll own end-to-end campaign development across LinkedIn, Instagram, and YouTube—from strategy and creative development through launch, optimization, and ongoing storytelling. This is a hands-on, collaborative role that bridges big-picture strategy with day-to-day execution.
Key responsibilities include: developing and executing organic social content strategy primarily for LinkedIn, Instagram, and YouTube; partnering with Creative, Marketing, GTM, and cross-functional teams to build integrated social campaigns; using performance data and audience insights to refine content and channel strategy; and contributing to evergreen brand initiatives while helping develop AI-enabled workflows that improve social effectiveness and efficiency.
You bring 7+ years of proven experience owning organic social for recognized brands, with deep expertise in LinkedIn, Instagram, and YouTube—particularly in content for professional audiences. You're equally comfortable with strategy and hands-on execution, moving seamlessly between big-picture thinking and implementation. You're data-driven, using social metrics and audience insights to inform decisions. You thrive as a cross-functional collaborator in fast-paced environments, stay close to internet culture and trends, and can translate them into relevant, brand-appropriate content.
MasterClass is a remote-first company with collaborative workspaces in San Francisco and Kitchener, Ontario. This role is open to applicants in AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA, Ontario, and British Columbia.
