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Fever is the world's leading tech platform for culture and live entertainment, operating across 55+ countries with 300+ million monthly users. Secret Media Network (SMN), part of Fever, is a digital media group with city-focused brands including Secret London, Secret NYC, Secret LA, and Madrid Secreto.
As Head of Branded Content, you will lead SMN's business generation and global partnerships ecosystem, driving commercial growth through strategic, creative, and data-driven content strategies. This is a leadership role that bridges creative excellence, content distribution, and commercial performance.
Key Responsibilities:
- Develop commercially driven content strategies across branded content, sponsorships, events, and integrated marketing programs that grow revenue
- Partner with sales, creative, editorial, and product teams to create compelling client solutions combining storytelling with measurable business outcomes
- Identify and capitalize on new revenue opportunities through innovative content formats, strategic partnerships, and emerging commercial products
- Transform the content organization into a commercially minded creative business by designing workflows and ways of working that enable faster collaboration
- Coach and inspire regional teams to think strategically about audience engagement, creative excellence, and commercial impact
- Develop scalable frameworks for branded content and integrated campaigns from concept through execution
- Bring an agency mindset to campaign development, connecting audience insights, creative ideas, and client objectives
- Use performance data and audience insights to inform creative decisions and continuously improve campaign effectiveness
- Test new approaches, measure impact across the customer journey, and translate learnings into repeatable best practices
- Ensure all stories, partnerships, and activations align with strategic goals, uphold creative excellence, and drive revenue while maintaining brand voice and global coherence
You will report directly to leadership and work across a global organization, with responsibility for ensuring every content activation contributes to event conversion and revenue growth.
