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Salary: USD 131,962.5 - 155,250 / annual
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform enabling organizations to harness IoT data for actionable insights across physical operations including agriculture, construction, field services, transportation, and manufacturing.
You will own the strategy, roadmap, and performance of Samsara's regional websites across Mexico, Canada, and EMEA markets, with expansion to new locales. This is a cross-functional individual contributor role where you define how buyers in each market research, evaluate, and buy, then build the roadmap to deliver those experiences and prove impact through experimentation and measurement.
Key responsibilities include:
- Owning the strategy and roadmap for regional websites, defining what to build, sequencing priorities, and holding the roadmap accountable to regional pipeline and awareness goals
- Defining success metrics, targets, and reporting for regional web performance
- Working with cross-functional pods of designers, engineers, content strategists, and regional marketers to set direction and unblock delivery
- Building and running the experimentation program for regional sites, including CRO, testing, and personalization strategy
- Partnering with content marketing teams on AEO and SEO strategies
- Identifying AI use cases and deploying agents to improve regional site product management and development
- Leading high-complexity regional web initiatives, new market launches, site architecture changes, and regional redesigns from concept through launch and post-launch measurement
- Communicating regional web performance and roadmap progress to marketing leadership and regional stakeholders, translating results into recommendations
- Mentoring individual contributors, creating shared learning and documentation, and serving as the go-to expert on international web
- Championing and embedding Samsara's cultural principles as the company scales globally
You will partner with regional teams and with Brand, Content, Product Marketing, Growth, and Web Engineering to shape the experience and set the operating model other teams adopt when publishing internationally. This role owns a business-critical surface end to end and shapes how a global company shows up in every market it sells in.
REQUIREMENTS:
- 5+ years in web product management, digital experience, or web strategy, including direct ownership of the roadmap for a high-traffic marketing site
- Experience owning web experiences in multiple international markets, including localizing those experiences for in-market relevance rather than translating a single source site
- Track record of running a web experimentation program, including setting standards and interpreting results
- Working knowledge of web analytics and experimentation tools (e.g., Google Analytics, Mixpanel, Tableau, and A/B testing platforms), with ability to build measurement structures
- Technical SEO and AEO foundation, including international considerations
- Experience working directly with engineering on a modern web stack: CMS architecture, component systems, performance, and release process
- Executive communication skills, including making the case for regional web strategy to marketing leadership and regional stakeholders with competing priorities
- Track record of driving outcomes through influence across functions and geographies without formal authority
- Experience building AI workflows or agents into your own way of working, and ability to push the team's thinking on what comes next
