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Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors in the US. The company is backed by leading FinTech investors including Matrix Partners, Activant Capital, and Collaborative Fund, with leadership from PayPal, eBay, Google, and other FinTech leaders.
You will join the Marketing team as Senior Product Marketing Specialist, reporting to the Sr. Product Marketing Manager. This role owns GTM enablement efforts and requires deep collaboration across the organization to become an expert on customers and their needs, bringing Baselane's brand and product positioning to life across the entire customer journey.
Key responsibilities include:
- Supporting onboarding and go-to-market strategy for new partners, enabling new partnership channels
- Creating training and collateral that enables partners and internal teams (Sales, Partnerships) to position and sell Baselane effectively
- Conducting market and customer research via interviews and surveys to develop deep understanding of both audiences
- Partnering with Product throughout the development cycle to conduct research and create launch strategies for new products or features
- Collaborating with Brand team to develop customer-facing collateral across the customer lifecycle
- Overseeing creation of internal and external enablement materials (pitch decks, one-pagers, cold outreach communications) to help sales activate new customers
- Deeply understanding market, competitors, and customers through research to identify differentiated positioning, messaging, and product opportunities
You will work in a highly collaborative, fast-paced environment with autonomy to shape how product marketing enables internal teams and delivers Baselane's unique value. Success requires expertise in context switching, managing multiple deliverables, and prioritization.
This is a hybrid role based in downtown Toronto, with expectation to come to the office twice weekly (Tuesdays and Thursdays) for meetings and working sessions.
Requirements:
- 2-4 years of experience in product marketing
- Experience working closely with external partners to drive customer growth collaboratively
- Demonstrated experience ideating and overseeing creation of enablement materials (pitch decks, one-pagers, cold outreach communications)
- Ability to strategize and execute product and feature launches for multiple functions
- Strong understanding of how new products, features, campaigns, and customer-facing initiatives fit within broader brand and positioning strategy
- Excellence in stakeholder management and cross-functional collaboration, with judgment on when to lean in or push back on ad hoc requests
- Data-driven decision-making skills to explain impact and inform next steps
- Comfort with project management and collaboration tools (Asana, Notion)
- Clear and concise internal communication skills, both written and verbal
- Ability to commit to Toronto office presence 2 days per week
Nice to have:
- Foundational understanding of product marketing best practices in fintech B2C environment
- Experience leveraging AI tools to translate positioning and messaging into clear, consistent customer-facing copy across multiple channels
- Growth stage startup experience, particularly in fintech or real estate tech
- Familiarity with Sigma, Mixpanel, Miro, and Figma
