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Shippeo, a leading European SaaS company in supply chain visibility, is seeking a Senior Campaign Marketing Manager to design, execute, and optimize full-funnel marketing campaigns that drive brand awareness, demand generation, pipeline creation, and revenue impact.
In this hands-on strategic role, you will plan and deliver integrated campaigns across brand-building, performance marketing, events, product releases, and customer expansion initiatives. You'll work closely with Sales, Product Marketing, Customer Success, Revenue Operations, and GTM teams to turn business priorities into clear, measurable, well-executed campaigns.
Key responsibilities include:
• Building and executing full-funnel campaign strategy: Plan integrated campaigns across brand awareness, demand generation, demand capture, product releases, events, customer expansion, retention, and sales activation. Define audiences, messaging, channels, timelines, deliverables, KPIs, and reporting requirements. Take ownership of outcomes and help improve campaign planning, prioritization, documentation, and execution as the company scales.
• Driving brand awareness and demand generation: Create long-term campaigns that build awareness and attract high-quality inbound demand. Execute performance marketing tactics including review sites, paid social, retargeting, and high-intent channels to capture active buyers. Ensure all demand generation activity is efficient, measurable, and connected to funnel progression.
• Owning and delivering events: Plan, manage, and execute hosted events, webinars, roundtables, third-party conferences, executive experiences, and customer engagements. Own the end-to-end event approach including objectives, audience recruitment, sales briefing, logistics, delivery, follow-up, and performance measurement.
• Partnering with Product Marketing: Translate GTM strategy, product launches, and audience-specific programs into effective campaign activity. Work with Sales, Customer Success, and Account Management to support customer expansion initiatives.
• Leading cross-functional execution: Serve as project lead for campaign delivery, working with the Marketing Center of Excellence team. Brief asset requirements, manage timelines, align stakeholders, and coordinate internal and external resources.
• Enabling Sales: Establish feedback loops with SDRs, Account Executives, and Sales leaders. Provide campaign context, targeted lead lists, messaging, enablement materials, and follow-up guidance to improve conversion.
• Measuring and optimizing performance: Work with Revenue Operations to ensure campaigns are built on strong data, systems, and attribution foundations. Track performance across the full funnel and use insights to optimize future activity.
This is a hybrid role based in Paris (at least 2 days per week in-office). You'll join a fast-moving, international company of 27 nationalities with a culture that values ambition, care, delivery, and collaboration.
QUALIFICATIONS:
• 3+ years' experience in B2B campaign management, demand generation, field marketing, customer marketing, growth marketing, or similar role
• Experience planning and executing integrated, full-funnel marketing campaigns across multiple channels
• Strong project management skills with ability to manage multiple campaigns, stakeholders, budgets, deadlines, and priorities simultaneously
• Strong written English with ability to turn complex messages into clear campaign copy, briefs, sales messaging, and customer-facing communications
• Commercial mindset with understanding of how campaigns support awareness, engagement, pipeline, revenue, customer growth, and retention
• Proactive and hands-on approach with ability to bring ideas, solve problems, improve processes, and take ownership beyond predefined tasks
Preferred: Experience in high-growth B2B SaaS environment.
