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Salary: USD 178,500 - 250,000 / annual
ClassDojo is a global education platform with a flagship communication app used in over 95% of US schools, reaching 45+ million children in 180 countries. The company is now expanding beyond communication into consumer learning products (Dojo Sparks and Dojo Islands), both of which have achieved rapid growth.
As Growth Marketing Lead, you will own the strategy and execution for acquiring new families for ClassDojo's consumer products, focusing on external acquisition channels. This is a high-autonomy, individual-contributor-first role where you will operate as a one-person growth marketing team initially, setting direction, running experiments end-to-end, analyzing results, and scaling successful channels.
Key responsibilities include:
- Setting and owning the strategy for new user acquisition across paid and unpaid channels, with early focus on social and influencer partnerships
- Running growth experiments end-to-end: defining hypotheses, launching tests, analyzing results, and making scale/kill decisions
- Identifying and validating new acquisition channels through scrappy manual approaches, then scaling via agencies, tooling, and automation
- Establishing clear success metrics and ROI thresholds to guide investment and prioritization
- Partnering closely with Product, Creative, and Product Marketing teams to test value propositions, landing experiences, and onboarding flows
- Building a durable experimentation and measurement framework for fast iteration across messaging, targeting, and funnel steps
- Leveraging external resources and modern tools (including AI) to maximize impact without overbuilding internal teams
- Helping shape the long-term growth marketing function at ClassDojo, with potential to move into people leadership as impact is proven
ClassDojo values talent density and has assembled a team with experience from Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and similar high-growth companies. The company is distributed and hires regardless of location, provided significant time-zone overlap with the Americas.
REQUIREMENTS:
- 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies
- Proven track record of owning acquisition outcomes end-to-end (not just managing a single channel)
- Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
- Experience operating as a generalist in small to mid-sized teams (30–150 people) where you owned the whole thing
- Depth in at least one acquisition channel (paid social, influencer, partnerships, SEO, SEM) with strong mental models across others
- Hands-on, execution-oriented mindset balancing strategy with willingness to drive details
- Comfort operating with high autonomy and ambiguity; able to self-direct and prioritize without heavy process
- Clear, concise communication skills and ability to partner effectively across Product, Creative, and Data
PREFERRED QUALIFICATIONS:
- Experience building or scaling influencer- or creator-led growth programs
- Background with consumer subscription or paid consumer products
- Experience in early-stage or fast-scaling environments as a builder or first marketing hire
- Excitement about using AI and new tools to move faster and experiment more effectively
- Deep care for product quality and long-term, sustainable growth over short-term wins
