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Salary: USD 93,500 - 110,000 / annual
Perk (formerly TravelPerk) is an intelligent platform for travel and spend management, trusted by over 12,000 companies worldwide including Bolt, GoCardless, and Fabletics. The company has grown to 1,800+ employees across 12 global offices, with headquarters in London and Boston.
You will own the execution of paid search campaigns across Google Ads and Microsoft Advertising in North America, driving high-quality B2B leads for the Sales team. Reporting to the Senior Manager of Paid Marketing, you'll manage bid strategy, budget pacing, and campaign optimization while working to shape Perk's presence in AI answer engines through partnership with the SEO team.
Key responsibilities include:
**Campaign Management & Optimization**
- Manage paid search campaigns across Google Ads and Microsoft Advertising in North America, owning bid management, budget pacing, and optimization
- Conduct regular search query analysis, keyword expansion, and negative keyword management to maintain account efficiency
- Use data-driven optimization to iterate continuously on efficiency and results across key metrics, from platform performance to online and offline conversions
**Testing & Analysis**
- Create, monitor, and analyze A/B tests on ad copy and landing pages
- Run competitor and industry analysis to identify campaign improvement opportunities
- Deliver regular performance updates and monthly reporting to management and stakeholders
**AEO & AI Search**
- Partner with the SEO team on Answer Engine Optimization (AEO) initiatives to ensure Perk is found and cited by AI answer engines for relevant travel and spend topics
- Use paid search data (converting queries, competitor terms, landing page performance) to inform AEO priorities and content strategy
- Test and report on AI-driven search features including AI Overviews and Google AI Max, analyzing how they impact performance and user behavior
- Embrace AI tools in daily workflows for ad copy, keyword research, and performance analysis
**Cross-Functional Collaboration**
- Work with North America Field Marketing and SDR teams to improve lead quality and close the Marketing-Sales gap
- Collaborate with global Paid Media, Brand, and Creative teams to connect paid search to the wider customer journey
- Maintain strong relationships with platform partner representatives (Google, Microsoft) to stay ahead of new features and beta programs
Perk operates on an IRL-first model with team members working in-person 3 days per week. The company offers competitive benefits including 20 vacation days, comprehensive medical/dental/vision coverage, 401(k) matching, 12-16 weeks paid parental leave, and up to 20 "Work from Anywhere" days annually.
**Requirements:**
- 4+ years of hands-on experience managing paid search campaigns (in-house or agency)
- Excellent working knowledge of Google Ads (Search, Performance Max, Remarketing)
- Proficient use of Google Ads Editor and/or Microsoft Advertising Editor
- Experience managing B2B lead generation campaigns at scale
- Strong understanding of search query analysis, keyword optimization, match types, and bidding strategies
- Proven track record of delivering against growth targets and quarterly OKRs
- Experience with conversion tracking, tag management (e.g., Google Tag Manager), and attribution modeling
- Analytical proficiency with Google Analytics, Looker, or similar tools; skilled in MS Excel/Google Sheets
- Analytical mindset with ability to translate campaign data into clear actions and learnings
- Strategic yet hands-on approach, comfortable moving between high-level planning and day-to-day execution
- Test-and-learn mentality; curious, iterative, and willing to shut down underperforming initiatives
- Strong communication skills; ability to explain decisions and reasoning across teams
- Highly organized with discipline in budget management, account hygiene, and campaign structure
- Stay current with platform updates, new ad features, and industry trends
- Collaborative and cross-functional team player
- AI-curious mindset; open to experimenting with AI tools and shaping team workflows
**Bonus qualifications:**
- Experience with AEO and understanding of how AI answer engines find and cite sources
- Basic SEO knowledge and understanding of its relationship to paid search strategy
- Previous experience at B2B SaaS companies or high-growth startups
- Background in Travel, FinTech, or expense management
- Experience designing full-funnel B2B campaigns connecting brand awareness to demand generation and pipeline
- Familiarity with CRM and marketing automation tools (Salesforce, Marketo)
