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Chainalysis is seeking a Senior Product Marketing Manager for Platform to own positioning and lifecycle campaigns for the Chainalysis platform as a whole. This horizontal role spans all customer segments and focuses on turning innovation into customer value through strategic positioning, lifecycle campaigns, and go-to-market programs.
Key Responsibilities:
- Define and evolve the Chainalysis platform story, articulating what the intelligence enables, competitive differentiation, and why the integrated platform delivers greater value than individual components.
- Build messaging frameworks that enable GTM teams to communicate consistently across segments.
- Own competitive positioning and translate market moves into actionable guidance for deal teams.
- Design and scale lifecycle campaigns (onboarding, activation, expansion, renewal) that drive adoption and usage across the customer base, working with demand generation, product, and sales strategy teams.
- Identify expansion patterns across segments and develop cross-sell and upsell plays with clear triggers, messaging, proof points, and sales assets.
- Explain the commercial model in customer terms so buyers understand the connection between usage and value.
- Lead go-to-market planning for portfolio-spanning launches in collaboration with segment leads.
- Produce strategic content including first-call decks, value maps, discovery frameworks, ROI stories, and sales plays.
- Partner with Product, GTM, and Enablement teams to operationalize narratives into field-accessible tools.
- Use churn analysis, win-loss data, field feedback, and competitive intelligence to sharpen positioning and measure business impact.
The role requires someone who thinks in systems and platforms rather than individual features, builds structure from ambiguity, and excels at connecting multiple capabilities into cohesive value stories. You will work across Product, Sales, Customer Outcomes, Marketing & Communications, and GTM Solutions & Readiness teams.
Chainalysis emphasizes AI fluency as core to performance. The company views AI not as a feature but as a new way of working—turning instructions into outcomes. All employees are expected to develop AI capabilities independently, bring ideas, and collaborate on reinventing workflows. The expectation is active ownership of AI-driven output quality.
Requirements:
- 8+ years in product, solutions, industry, or B2B enterprise technology marketing.
- Proven experience building something from nothing: a new proposition, segment, or business line without an existing playbook.
- Track record of positioning that changes how customers and sellers perceive a problem and connects multiple capabilities into a unified value narrative.
- Experience designing and owning lifecycle campaigns or expansion programs, including messaging and mechanics.
- Exceptional writing and editorial judgment: ability to write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; clear distinction between jargon and precision.
- Collaborative self-starter comfortable driving ambiguous, multi-stakeholder work across Product, Sales, technical, revenue, and senior leadership teams.
Nice to Have:
- Experience with blockchain, digital assets, or crypto-native financial infrastructure.
- Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
- Familiarity with consumption- or usage-based pricing and packaging models.
