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Sr. Product Marketing Manager, Automotive

Edge Impulse - Taipei, Taiwan - In-office

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Qualcomm is seeking a Senior Product Marketing Manager to drive commercialization and business growth of Qualcomm Automotive platforms, including Digital Cockpit (IVI), ADAS, Connectivity, and next-generation AI-enabled vehicle solutions. You will drive automotive business opportunities with OEMs, Tier-1 suppliers, and ecosystem partners through market, customer, technology, and competitive analysis. Lead product commercialization, platform positioning, and design-win activities for Qualcomm Automotive solutions. Manage customer engagements throughout vehicle development cycles, including IVI and/or ADAS program planning, platform evaluations, and feature alignment. Key responsibilities include leading or supporting RFI/RFP responses, business case development, and strategic customer pursuits; driving PoC, reference platform, and customer programs through cross-functional program management; translating customer and market feedback into product roadmap recommendations; partnering with Sales, Product Management, Engineering, and global teams on demand-generation and go-to-market strategies; building strategic relationships with automotive OEM, Tier-1, software, and ecosystem stakeholders; delivering technical marketing activities, customer workshops, executive briefings, and industry presentations; and providing market intelligence and competitive analysis to support business growth. The successful candidate should possess hands-on experience working with automotive OEMs, Tier-1 suppliers, and ecosystem partners, with deep involvement in vehicle program development, platform adoption, RFI/RFP activities, customer engagement, product positioning, competitive analysis, and go-to-market execution. The role requires strong program management capabilities, cross-functional leadership, and the ability to influence customer technology decisions while aligning market requirements with Qualcomm's product roadmap. REQUIREMENTS: - 10+ years of experience in Automotive Product Marketing, Product Management, Business Development, Program Management, or related fields - Strong experience working with automotive OEMs, Tier-1 suppliers, or automotive semiconductor ecosystems - Proven experience in Digital Cockpit (IVI), ADAS, Connected Vehicle, Telematics, or Software-Defined Vehicle programs - Strong program management experience supporting customer product development and commercialization - Experience leading or supporting RFI/RFP preparation, customer proposals, and design-win activities - Established customer-facing experience with automotive OEMs and key ecosystem partners - Strong communication, presentation, and executive engagement skills - Experience working in a global, matrixed organization PLUS (preferred): - Experience in AI, edge computing, or software platforms for automotive applications - Existing network across automotive OEMs, Tier-1s, and ecosystem partners - Notebook (NB) or PC industry experience, especially in platform commercialization, OEM engagement, and ecosystem development

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