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UpKeep is the world's first AI-first CMMS (Computerized Maintenance Management System), on a mission to reinvent how the physical world runs by equipping technicians and facilities teams with automation, machine learning, and predictive insights. The company has scaled from a garage prototype to a fast-growing SaaS platform backed by Insight Partners, Emergence Capital, and Y Combinator, serving over 4,000 companies including Shell, Yamaha, Unilever, and Marriott. UpKeep is recognized as Gartner's #1 Facility Management solution and G2's top-rated CMMS, leading a $30B category shift toward Asset Operations Management.
As Senior Product Marketing Manager, you will be the product champion, storyteller, and strategist at the intersection of customer insight, technology, and go-to-market execution. You'll drive awareness, adoption, and success of UpKeep's growing product portfolio with emphasis on AI-powered capabilities. Key responsibilities include: partnering with Product to shape go-to-market strategy and lead full-cycle launches for new features and products; developing differentiated positioning and messaging across personas, use cases, and verticals; owning creation of enablement materials for Sales and Customer Success (pitch decks, one-pagers, objection handlers, battlecards); collaborating with Demand Generation and Growth Marketing teams to inform campaign strategy; acting as voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research; monitoring competitive landscape and emerging trends; refining personas, use cases, and customer journeys; contributing to internal alignment through team enablement; leveraging AI tools to experiment and accelerate execution; and leading UpKeep's competitive intelligence program.
The ideal candidate is curious, agile, AI-savvy, and excited to move fast in a collaborative, cross-functional environment. This is a hybrid role based in Los Angeles with an expectation to be in office three days per week. The company operates a remote-first culture with 100+ employees globally and deep investment in the LA headquarters for rapid innovation.
