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Sr. Product Marketing Manager

LogicGate - Bellevue, WA, United States - Hybrid - posted 2026-09-28

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Salary: USD 120,000 - 150,000 / annual

LogicGate is seeking a Senior Product Marketing Manager to own strategic product marketing for a core area of its Risk Cloud portfolio. This is a high-visibility, strategy-focused role that bridges Product, Sales, and Marketing—not an execution-only position. You will build positioning and messaging frameworks from the ground up, shaping how LogicGate wins against competitors. Key responsibilities include: • Define strategic positioning and messaging frameworks for your product areas, validated through customer research, market analysis, and analyst feedback • Lead end-to-end go-to-market (GTM) strategies for major product and feature launches, making high-level decisions on timing, audience segmentation, channel mix, and narrative alignment • Develop deep technical expertise with LogicGate's GRC applications and AI agents, serving as a product expert for the GTM organization and delivering demos to diverse audiences • Establish systematic competitive intelligence programs (win/loss analysis, pricing research, analyst evaluations) and translate insights into battlecards and actionable GTM strategies that improve win rates • Design sales enablement strategies and produce enterprise-ready GTM assets including pitch decks, solution briefs, discovery frameworks, and demo guides; measure impact through rep adoption, sales cycle acceleration, and win rate improvements • Conduct direct buyer research, customer interviews, and advisory programs to uncover market pain points that inform both GTM strategy and product roadmap • Partner with Product and Marketing leadership on portfolio strategy and actively participate in analyst relations engagements (Gartner Magic Quadrant, Forrester Wave) to solidify market leadership • Explore and integrate AI-powered workflows and intelligence tools to optimize competitive research, content creation, and buyer persona profiling LogicGate is the leading AI GRC (Governance, Risk, and Compliance) platform for enterprises, helping teams limit surprises, strengthen resilience, and confidently quantify business impact. The GRC market is rapidly expanding, valued at $50.5 billion in 2024 and projected to reach $104.5 billion by 2031. REQUIREMENTS: Required: • 5–8 years of B2B SaaS product marketing experience with proven ownership of strategic positioning and messaging frameworks for a dedicated product line or enterprise portfolio • Demonstrated track record of creating GTM strategies and positioning that directly improved pipeline velocity, competitive win rates, and platform differentiation • Experience building and running systematic competitive research and win/loss programs that influenced active deal strategies and company positioning • Demonstrated ability to build sales tools (battlecards, pitch decks, buyer guides) that reps actually use and deliver measurable business outcomes • Strong communication and presentation skills with executive presence and confidence to influence senior sales leaders, product executives, and external stakeholders • Hands-on experience conducting qualitative and quantitative customer research to validate positioning and value propositions • AI literacy and enthusiasm for leveraging emerging AI technologies to streamline marketing execution or articulating the value of AI-driven SaaS features to enterprise buyers Nice to Have: • Familiarity with GRC, enterprise risk management, cybersecurity, or regulatory compliance software • Prior participation in analyst evaluations, briefings, or report submissions with firms like Gartner or Forrester • Experience mentoring, coaching, or guiding junior product marketers or cross-functional team members

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