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OpenAI's Consumer Product Marketing team is seeking a Product Marketing Manager to own the lifecycle email program for ChatGPT. You will drive awareness, engagement, and adoption among consumers by turning product launches and customer insights into campaigns that activate, engage, retain, and convert paid users.
In this hands-on role, you will own the strategy, roadmap, and standards for ChatGPT's consumer lifecycle email program across product launches, sustained adoption campaigns, and automated journeys. You'll translate product positioning, customer research, and usage insights into clear messaging, compelling creative, and practical use cases that help people take action.
Key responsibilities include:
- Map the customer journey, identify adoption barriers, and prioritize opportunities using audience needs, behavioral data, and business impact
- Build and optimize onboarding, feature activation, setup reminders, and re-engagement programs for free and paid users
- Partner with consumer subscriptions and Growth teams on trials, upgrades, and subscriber retention
- Lead campaign delivery from briefing through launch and measurement, coordinating agencies and cross-functional partners
- Define audience segments, eligibility, timing, and calls to action with Data Science and Engineering
- Develop a testing roadmap across messaging, creative, targeting, and customer journeys
- Measure incremental product adoption, active usage, retention, and paid conversion; share regular readouts with learnings and recommendations
- Improve campaign production and reporting through templates, automation, and better tooling
- Partner with Growth and product teams to connect email with landing pages, in-product messaging, and broader campaigns
You'll work closely with Product, Engineering, Research, Design, Data Science, and Growth teams. This role requires strong storytelling combined with analytical rigor and operational ownership. Success means building a repeatable program that delivers measurable user impact and useful learnings weekly.
Requirements:
- 6+ years of experience in product marketing, lifecycle marketing, or growth marketing for consumer products, including hands-on ownership of email programs
- Proven track record building and scaling lifecycle campaigns that measurably improved product adoption, engagement, retention, or subscription growth
- Strong writing and creative partnership skills; ability to translate complex product capabilities into clear benefits and compelling calls to action
- Understanding of consumer behavior; ability to use research and behavioral data to identify meaningful audience segments and customer journey moments
- Strong analytical judgment with experience in A/B testing, holdouts, and measuring incremental impact
- Comfort working with campaign platforms, audience logic, automation, and technical partners from strategy through deployment and reporting
- Ability to build strong partnerships across Product, Marketing, Design, Data Science, and Engineering; can guide agencies and align teams without formal authority
- Initiative, strong prioritization, and high quality standards while navigating fast-moving launches and evolving tools
- Bonus: experience with consumer subscription businesses, SQL, and using AI tools to improve campaign development, analysis, or operations
