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Content Strategist, Product

Figma - San Francisco, CA, United States - Hybrid - posted 2026-09-29

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Salary: USD 127,000 - 269,000 / annual

Figma is seeking a Content Strategist focused on Product to join the Story Studio team. In this role, you will develop compelling narratives that showcase the craft, process, and impact of product design and development, helping tell authentic stories that resonate with product builders. You will create content that showcases product design and development processes, methodologies, and thinking. Key responsibilities include developing narratives around new product features that highlight design decisions and user problems being solved; interviewing designers, researchers, and product managers to capture authentic perspectives and translate technical design concepts into engaging stories for various audience segments; contributing to thought leadership on design trends, tools, and methodologies by staying deeply connected to the product design community; creating case studies that highlight innovative design and product work and workflows; partnering with product teams to document and share design processes; maintaining an authentic design voice across content platforms; and collaborating with the broader marketing team to integrate stories into the overall content strategy. This is a full-time role that can be held from one of Figma's US hubs (San Francisco or New York) or remotely within the United States. Figma offers equity to employees, as well as a competitive benefits package including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; paid time off; and additional benefits such as company recharge days, cell phone and home internet reimbursements, and lifestyle spending accounts. REQUIREMENTS: - 5+ years of experience creating content with a focus on product design, product building, or technology - Strong portfolio of design-focused writing (articles, case studies, interviews) - Deep understanding of design processes, terminology, culture, and tools—including Figma - Experience interviewing designers and technical stakeholders, and strong understanding of design tools and workflows - Strong editorial judgment and distinctive writing voice, with active engagement with trends and conversations in the design community PLUS (not required): - Background as a product designer, product manager, or in a design-adjacent role - Understanding of front-end development concepts - Experience creating multimedia design content (podcasts, videos) - Proficiency with design tools (Figma, Adobe Creative Suite) - Experience creating educational content about design

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