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airSlate is a global SaaS company providing no-code workflow automation, electronic signature, and document management solutions. The pdfFiller product serves hundreds of millions of users and over one million customers worldwide.
This is a senior individual contributor role with significant ownership across product positioning, go-to-market strategy, product launches, customer and competitive intelligence, and sales enablement.
Key responsibilities:
**Product Positioning & Messaging**: Develop and refine positioning, messaging, and value propositions for pdfFiller across key customer segments and use cases. Translate complex product capabilities, including AI-powered functionality, into clear customer benefits and compelling commercial narratives. Ensure positioning is differentiated, evidence-based, and consistently reflected across the customer journey.
**Go-to-Market Strategy**: Own product marketing strategy for major launches, new capabilities, and strategic initiatives from early planning through adoption. Define target audiences, use cases, value propositions, competitive differentiation, launch plans, and success measures. Partner with Product early in development so customer and market insight informs what gets built.
**Customer & Market Insight**: Build deep understanding of pdfFiller customers, prospects, competitors, and the document productivity market. Conduct customer research, win/loss analysis, competitive analysis, and market segmentation to identify opportunities. Turn customer insight and market data into actionable recommendations.
**Adoption & Commercial Impact**: Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention, and expansion. Identify gaps between product capability and customer understanding. Use data to evaluate whether positioning, launches, and campaigns are changing customer behavior and contributing to business outcomes.
**Sales Enablement**: Create sales narratives, competitive intelligence, battlecards, customer stories, presentations, and enablement materials. Partner directly with Sales to understand objections, competitive pressure, and customer needs.
**Product Strategy**: Represent the voice of the market in product discussions. Partner with Product leaders to evaluate market opportunities, customer problems, and competitive dynamics. Help the organization answer not only "Can we build this?" but "Who is this for, what problem does it solve, and why will customers choose us?"
The role operates in a distributed, international organization with flexibility to work from airSlate offices (US, Poland, Romania, Ukraine) or remotely from many countries.
**Requirements:**
- 6+ years of experience in product marketing, preferably within SaaS, B2B software, productivity tools, document technology, or related technology category
- Demonstrated ownership of product positioning, messaging, and go-to-market strategy
- Experience bringing new products or major capabilities to market
- Strong understanding of SaaS customer journeys (acquisition, activation, conversion, retention, expansion)
- Experience partnering closely with Product, Sales, Growth, and other cross-functional teams
- Strong customer research, market analysis, and competitive intelligence capabilities
- Ability to turn complex technology into simple, compelling customer value
- Strong commercial judgment and comfort using data to make decisions
- Excellent written and verbal communication skills in English
- Ability to operate independently in a distributed, international organization
