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Salary: USD 120,000 - 160,000 / annual
Vertical Insure is the leading embedded insurance platform built for vertical SaaS platforms. The company offers customized insurance options tailored to each business and its customers, adding value and generating new revenue without extra overhead by embedding insurance into partners' existing product flows.
The Senior Product Manager owns one or more insurance verticals for their entire lifecycle: the protection products live today, the software partners who embed them, and the next products and channels that make each vertical bigger. This role sits on the Product team and works across Sales, Strategic Business Development, Implementation, Marketing, Engineering, and the Insurance team.
Key Responsibilities:
Vertical Ownership: Own the scorecard for each vertical including revenue, attach and conversion rates, partner activations, and margin. Set the vertical roadmap and manage change across the company as priorities shift. Maintain the vertical playbook covering coverage types, carriers, channel nuances, partner history, test results, and reasoning behind past decisions.
Domain and Partner Expertise: Learn how platforms in your vertical go to market, what their customers pay them for, and where an insurance offer fits their workflow. Know the distinct buyers inside a vertical and the moment each one feels the exposure. Give Sales, Product Marketing, and partners the product detail, buyer problems, and value narratives they need to sell the offer to their own customers.
Product-Market Fit Discovery: Partner with the Insurance team to define underwriting requirements, coverage structure, pricing assumptions, and constraints for new and existing insurance products. Actively gather and synthesize feedback from sales, implementation, partners, clients, carriers, claims, and end customers. Iterate on product design and positioning based on market signals, performance data, and qualitative feedback.
Conversion and Growth: Leverage testing and optimization best practices to run experiments on offer placement, pricing, packaging, and messaging. Find where a required or optional offer converts in a partner's workflow and design pragmatic embedded integrations for it.
New Products and Partners: Take new product types from candidate to live, defining success metrics, launch criteria, and go-to-market readiness. Prototype and validate offer experiences quickly using AI-assisted design and prototyping tools. Work with Engineering to identify platform gaps and decide when new functionality is required versus configured. Own the product relationship with platform partners and support Strategic Business Development in partner evaluations.
The Minneapolis office operates on a hybrid model with in-office collaboration on Tuesdays and Thursdays. At this time, the company is only considering local candidates.
Requirements:
- 8+ years of product management experience in B2B or B2B2C SaaS, with time owning a product line or business unit end to end
- Ability to learn a new industry quickly and speak its language with people who have worked in it for twenty years; you will do this more than once
- Track record of growing a live product through conversion, pricing and packaging, and experimentation, with judgment to know when customer conversations beat the A/B test
- Comfortable with unit economics; able to talk attach rate, take rate, and loss ratio with Finance and with a carrier
- Ability to thrive in an ambiguous environment and make informed decisions based on partial data, balancing experimentation with business goals
- Proven track record of successfully managing and influencing diverse stakeholders, including C-level executives, both internal and partners
- Excellent written and verbal communication skills to effectively convey complex ideas to both technical and non-technical audiences
Experience That Goes the Extra Mile:
- Event technology, venue management, ticketing, or rental management software
- Insurtech, embedded insurance, or fintech, especially products sold inside someone else's checkout
- Channel or partner-led go-to-market, where a third party sells or explains your product to their own customers
- An active insurance producer license, or willingness to obtain one
- Product analytics (Mixpanel, Amplitude, Heap, Pendo, or similar) and proficiency with data (SQL, reporting tools)
