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Capchase is a fintech platform transforming equipment financing and payment terms for recurring-revenue companies. The company has raised $700M+ in equity and debt, processes billions in payment volume, and serves 10K+ active vendors, channel partners, and buyers across 10 markets. You'll be Capchase's first partner marketer, reporting to the VP of Revenue and working within the revenue team to drive adoption among the sales reps who sell Capchase's partners' products.
Your core mission is to reach thousands of partner sales reps and drive them to use Capchase repeatedly. You'll own the company's positioning and messaging across sales, product, and partner channels, ensuring consistency. You'll run the go-to-market plan for reaching partner reps through emails, SPIFF announcements, win stories, enablement assets, and launch kits for every new OEM and VAR partner. You'll take products from concept to launch, managing posts, social content, and PR to support partner rep selling. You'll design and execute repeatable campaigns targeting OEMs and resellers who aren't yet partners.
You'll make partner onsites, SKOs (sales kickoffs), QBRs (quarterly business reviews), and industry conferences generate pipeline. A key part of your role is building reusable AI workflows—Claude skills, Clay tables, automated sequences—that the sales team can execute independently without your involvement. You'll identify new marketing plays, test them cost-effectively, and scale what works.
Success is measured by monthly active partner reps (the north star metric), the share of reps who return, and how quickly new partners fund their first deal.
Requirements:
- 6–10 years of experience in partner marketing, channel marketing, or product marketing at B2B software, infrastructure, or fintech companies
- Demonstrated ability to write copy that drives partner sales teams to action
- Hands-on experience working with AI agents; ability to show examples of what you've built
- Comfort with data: you define metrics before launch and analyze results in dashboards
- Ownership mindset: you drive outcomes, not just manage agencies
Nice to have:
- Experience in equipment finance, BNPL, or embedded payments
- Familiarity with Salesforce, HubSpot, Clay, or Gong
About Capchase
Fintech — non-dilutive financing and payment terms platform for recurring-revenue companies.
