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Finix is a payments infrastructure platform processing tens of billions of dollars annually for software companies and marketplaces. Founded in 2015 and headquartered in San Francisco, the company has raised over $200M from top-tier investors including Acrew Capital, Lightspeed Venture Partners, American Express Ventures, Bain Capital Ventures, and Visa.
You will build sustainable, compounding non-paid growth by researching, writing, and publishing content that earns visibility across Google and AI assistants (ChatGPT, Perplexity, Gemini). You'll treat SEO, AEO (answer-engine optimization), and GEO (generative-engine optimization) as one integrated channel, owning the full funnel from visibility to sign-up to revenue—not just rankings.
This is a hands-on builder role. You will turn observations into hypotheses, test them, and scale what works. You'll write and ship content yourself rather than briefing it out, and build lightweight systems and automations so organic growth compounds without linear increases in manual effort. You own organic growth programs end-to-end: strategy, content creation, execution, optimization, and reporting. This is a high-visibility role with direct exposure to senior leadership and a real seat at the revenue table.
Key responsibilities include: understanding how Finix and competitors appear across Google and AI assistants; identifying the highest-value queries and questions worth winning in fintech and payments infrastructure; researching, writing, and publishing blog posts, guides, comparison pages, and site copy; partnering with Product, Paid Marketing, and subject-matter experts to source technical detail and proof points; building customer stories, case studies, and testimonials; owning email and lifecycle nurture to segment and nurture prospects toward sign-up and activation; connecting visibility, traffic, engagement, sign-ups, and revenue (judged on conversion, not vanity metrics); building lightweight systems using Sheets, APIs, scripts, and automation tools; and continuously testing new formats, channels, and tools to scale what works.
You'll join a collaborative marketing team reporting directly to the Head of Marketing and partnering closely with the CEO on strategy and performance reviews. You'll work cross-functionally with Sales, Paid Digital Marketing, Creative & Design, and Product teams, and collaborate with Sales/Customer teams to source proof points that make content credible.
REQUIREMENTS:
- 5+ years in SEO/organic search or content-led growth for a B2B or SaaS company, with real ownership of traffic-to-revenue outcomes
- Working knowledge of how generative AI and answer engines source and cite information, and a point of view on how to influence it
- Strong writing and editing skills
- Comfort with technical SEO fundamentals (site architecture, crawlability, structured data) and enough scripting/spreadsheet fluency to automate reporting
- Data-driven approach: explain decisions with numbers, not gut feel
- Hands-on experience with tools like Google Search Console, Ahrefs/SEMrush, or similar
NICE-TO-HAVE:
- Experience in fintech, payments, or at a hyper-growth B2B SaaS company
- Track record of building or influencing AEO/GEO visibility ahead of the market
- Experience with HubSpot or comparable marketing automation platform
About Finix
Fintech — payments infrastructure platform for software companies and marketplaces.
