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Carrot Fertility is seeking a Senior Member Engagement Manager, Lifecycle to join the Growth & Engagement team. You will own end-to-end lifecycle engagement programs, driving the development, launch, and optimization of member-facing email, SMS, and push communications that guide members through personalized health journeys.
Key responsibilities include:
• Lead new lifecycle experiences for emerging health journeys by partnering cross-functionally with Marketing Operations, Content, Data, and Product from concept through post-launch optimization.
• Maintain and optimize existing lifecycle engagement programs end-to-end, including strategy, audience segmentation, execution, and performance analysis across multiple member health journeys and channels simultaneously.
• Drive member engagement and retention through data-driven analysis: develop and test hypotheses, interpret results, and communicate findings to guide strategy and program direction.
• Partner with the broader Growth & Engagement team on lifecycle strategy, contributing to Carrot's approach to member conversion and long-term engagement through experimentation, personalization, and AI-assisted workflow development.
• Serve as the Growth & Engagement lifecycle partner for product go-to-market releases, bringing B2C communications and technical expertise to cross-functional work with Product and Product Marketing, and integrating new product features into existing programs.
You bring 7–10 years of professional experience in lifecycle, engagement, or marketing roles, preferably in B2C health benefits, wellness, or regulated consumer tech. You have hands-on experience owning B2C lifecycle programs end-to-end, including strategy, journey design, technical build, performance analysis, and optimization. You understand personalization strategies in CRM programs such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping. You are analytical, data-driven, and comfortable developing performance hypotheses, measuring results with statistical rigor, and communicating findings to stakeholders. A Bachelor's degree is required.
