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GoodLeap is a technology company delivering financing and software products for sustainable home solutions—solar panels, batteries, energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have used the platform, and thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap's proprietary, AI-powered applications and developer tools. The company has facilitated more than $30 billion in financing for sustainable solutions since 2018.
The Sr. Manager, Marketing Systems & Automation sits within the Marketing Operations team, responsible for building a next-generation MarTech stack that is data-driven, AI-enabled, and tailored to GoodLeap's unique B2B and B2C market positioning.
Key responsibilities include:
- Developing and executing omnichannel campaigns across all owned platforms
- Owning campaign design and establishing system standards
- Coaching partner teams on marketing automation best practices
- Assessing new marketing tools and managing migration of existing processes onto them
- Converting manual campaign assembly into governed, supervised automation
- Building the context, content, and data assets that AI-assisted marketing depends on
This role bridges marketing strategy with operational execution, requiring both strategic vision and hands-on technical acumen. You will drive the evolution of GoodLeap's marketing infrastructure, enabling scalability, consistency, and AI-powered personalization across customer touchpoints.
