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Savage X Fenty, a culturally iconic consumer brand, is seeking a Senior Manager of Influencer Marketing to lead strategy and execution for the U.S. influencer program. This is a high-visibility role reporting to the VP of Growth Marketing, with direct exposure to senior leadership and meaningful influence across the Growth organization.
You will scale influencer marketing into a significant and efficient member acquisition channel, building a structured, performance-driven creator ecosystem spanning micro-influencers and brand ambassadors. Key responsibilities include managing channel budget, forecasting, and performance targets in partnership with senior Growth leadership; developing disciplined performance frameworks tied directly to new member growth, CAC efficiency, and scalable forecasting; and maintaining a strong pulse on the evolving creator landscape to identify new platforms, formats, and partnership models.
Brand Ambassador Strategy & Recruitment: Identify and recruit high-impact paid brand ambassadors aligned to growth priorities. Lead structuring and negotiation of commercial partnerships, balancing pricing, performance expectations, and ROI. Develop creative strategies to drive content production that generates traffic and results. Partner with Legal to ensure contracts protect the brand while enabling speed and flexibility. Work closely with Paid Social to unlock amplification and incremental performance opportunities. Build and nurture strong relationships with high-impact creators across campaigns, launches, and community moments.
Micro Influencer Strategy & Scale: Oversee day-to-day execution to scale the micro-influencer program into a high-performance acquisition engine. Build a consistent recruitment and activation engine that sources, vets, and retains high-quality creators at scale. Optimize product seeding, campaign strategy, and creative briefs to maximize content quality and conversion rates. Establish scalable systems capable of supporting thousands of creators efficiently.
Performance & Reporting: Build clear, actionable reporting that connects influencer activity to acquisition impact. Develop monthly channel projections in partnership with Acquisition leadership. Continuously evaluate and optimize compensation structures and performance thresholds. Bring commercial rigor to every partnership decision.
Cross-Functional Collaboration: Partner closely with Paid Media, Acquisition, Brand, Social, Creative, and Merchandising to align influencer strategy with product launches, brand initiatives, and seasonal priorities. Ensure influencer content is leveraged across paid, owned, and organic channels. Collaborate with the EU influencer team to maintain strategic alignment while leading U.S. strategy.
Leadership & Team Building: Lead and develop a high-performing influencer team currently consisting of three coordinators. Provide structure, mentorship, and clear performance standards while building out the team to support scale.
You bring 6-8+ years of experience in influencer or creator partnerships with a proven track record of scaling programs at meaningful volume. Strong DTC and performance marketing experience (subscription experience preferred). Commercial fluency with comfort pricing deals, negotiating terms, reading performance data, and making ROI-driven decisions. Experience managing budgets and performance targets. Builder mindset with strong bias toward action and accountability. Ability to operate with speed and clarity in a high-visibility environment. Experience leading and developing teams. Strong cross-functional collaboration skills. Foundational AI literacy and proactive mindset to experiment with new technologies is ideal.
