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Salary: USD 135,000 - 155,000 / annual
OLIPOP is seeking a Senior Manager of Direct-to-Consumer eCommerce to own and scale the DTC business. This role sits at the intersection of brand, technology, and performance, driving DTC revenue while building best-in-class customer experiences across the Shopify ecosystem.
You will lead merchandising strategy for the brand site, CRM, Subscription, Affiliate, Social Commerce, and Loyalty programs, turning first-party data into meaningful long-term customer relationships. As OLIPOP's DTC subject-matter expert, you will independently set the channel approach and lead high-priority cross-functional initiatives with company-level impact, working closely with the VP of eCommerce and senior leadership.
Key responsibilities include:
- Owning the DTC P&L, growth, and revenue performance across drinkolipop.com with direct impact on company results
- Developing and executing end-to-end DTC strategy including site experience, merchandising, acquisition, conversion, retention, subscription, and fulfillment
- Owning omni-channel CRM/Lifecycle Marketing and Loyalty strategy and execution
- Managing Affiliate and Social Commerce programs, including TikTok Shop
- Managing one direct report and multiple vendor relationships
- Leading large, high-priority cross-functional initiatives in a matrixed environment, partnering with Digital Product, Customer Experience, Brand, Creative, Social, and Operations teams
- Using data, testing, and digital best practices to continuously improve acquisition, engagement, and LTV
- Communicating performance, priorities, and recommendations to senior leadership; making high-stakes decisions independently
- Serving as subject-matter expert on digital and ecommerce trends, bringing innovation to the DTC channel
OLIPOP is a Series C-funded beverage company on a mission to positively impact consumer health through functional soda. The company is fully remote but maintains strong collaborative culture through intentional connection, cross-functional projects, and shared commitment to purpose-driven work.
REQUIREMENTS:
- 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand with recognized subject-matter expertise in DTC
- Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTokShop, and Impact/Rakuten (required)
- Strong background in CRM, lifecycle marketing, Acquisition, Retention, Subscription, and loyalty programs (required)
- Proven track record of owning DTC and subscription revenue and driving measurable, company-level growth
- Demonstrated ability to lead complex, cross-functional projects and influence senior leaders and external partners
- Highly analytical, digitally fluent, and obsessed with merchandising, optimization, and experimentation
- Passion for building community-driven, brand-first consumer experiences
- Beverage and Better-For-You (BFY) Beverage experience preferred
