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Rubrik, a leader in cybersecurity and cyber resilience solutions, is seeking a Senior Manager of Digital Marketing to lead the company's paid media strategy. Reporting directly to the Head of Digital Marketing, this role is based in Palo Alto on a hybrid basis and offers the opportunity to drive paid media initiatives across multiple channels while managing a team of paid media specialists.
Key responsibilities include developing and owning Rubrik's paid media strategy aligned with business objectives, executing comprehensive lifecycle marketing strategies to engage and retain customers throughout their journey, and leading a team of paid media experts. You will oversee planning, tracking, and optimization of all paid media initiatives, continuously improving efficiencies and ROI. The role requires close collaboration with other marketing functions including product marketing, campaigns, programs, and content marketing to develop integrated strategies.
You will manage the paid media budget across multiple channels, product pillars, and geographies to maximize ROI. Performance management is critical—you'll identify and track key metrics including MQLs, meetings, pipeline dollars, and conversion rates. Regular reporting to senior stakeholders on campaign performance and insights is expected. The ideal candidate combines strategic thinking with hands-on leadership, willing to actively support the team in campaign execution, problem-solving, and troubleshooting.
Required qualifications include 10+ years of digital marketing experience with a strong focus on paid media and proven team management experience. You should be highly analytical, data-driven, and creative with a passion for staying ahead of industry trends. Strong leadership, communication, and stakeholder engagement skills are essential. Technical proficiency is required in digital marketing platforms (Google Ads, LinkedIn Ads, Facebook Ads, programmatic platforms, content syndication), Salesforce, and Tableau for reporting and analysis. Adobe Analytics experience is a bonus.
