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Project44 is a supply chain AI and decision intelligence platform that transforms fragmented logistics data into real-time, actionable insights. The company operates with headquarters in Chicago and a second hub in Bengaluru, India.
As Senior Manager of Demand Generation, you will own the full strategy and execution of multi-channel demand generation campaigns designed to build qualified pipeline across target markets and buyer personas. This is a hands-on leadership role where you'll drive integrated programs spanning paid media, email, account-based marketing (ABM), SEO/SEM, events, webinars, and content syndication.
Key responsibilities include:
- Develop and execute multi-channel demand generation strategies with measurable targets for MQLs, meetings, and pipeline contribution
- Partner closely with Sales and SDR leadership to optimize lead scoring, handoff processes, and conversion workflows
- Build and manage ABM programs for strategic enterprise accounts in tight alignment with sales teams
- Own budget allocation across channels and campaigns, optimizing for ROI
- Collaborate with content, creative, and product marketing teams to ensure messaging and assets resonate with target personas
- Define and track KPIs, using data-driven insights to continuously refine and optimize campaigns
- Test new channels and tactics to identify innovative engagement opportunities
- Provide regular reporting and strategic insights to senior leadership on marketing performance and pipeline health
You'll work in a fast-paced, high-growth environment where AI fluency is expected across all roles. The company emphasizes collaborative culture with an in-office commitment of four days per week at the Chicago headquarters.
Ideal candidates bring 7+ years of B2B demand generation experience, preferably in SaaS, enterprise technology, or supply chain/logistics. You should have proven success building integrated programs that consistently deliver pipeline and revenue, deep expertise in digital channels (paid search, display, social, retargeting, email), hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, Salesforce), and strong analytical capabilities. Exceptional cross-functional collaboration and communication skills are essential.
