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Pepper is a women-founded, self-funded DTC intimate apparel brand celebrating small-chested women. The company has scaled to eight-figure revenue through focus on profitability and mission-driven growth, building a global community of millions.
This Senior Manager role reports to the VP of Brand and leads integrated marketing strategy and execution across all customer touchpoints. The position is hybrid (80% remote, 20% in-office at NYC headquarters).
Key responsibilities include:
**Integrated Marketing & Brand Management:** Translate brand strategy into cohesive marketing campaigns supporting both brand and business goals. Develop and manage Pepper's integrated marketing calendar and go-to-market plans, ensuring alignment across product launches, seasonal campaigns, and cultural moments. Lead campaign planning and execution across paid, email, organic social, website, influencer, creator, PR, and experiential channels. Create clear creative and marketing briefs that align teams around objectives and messaging. Champion brand standards to ensure consistent, differentiated brand experience across all touchpoints.
**Cross-Functional Leadership:** Lead cross-functional campaign teams spanning marketing, creative, growth, product, operations, and external partners. Build strong relationships across the organization, providing clear direction, surfacing dependencies, and resolving challenges. Mentor junior team members and contribute to developing the brand marketing function through best practices and effective ways of working.
**Activations, Creators & Partnerships:** Support development and execution of influencer, creator, and affiliate initiatives. Plan and execute in-person events, creator experiences, and community activations. Identify and manage partnership opportunities and collaborations. Manage day-to-day relationships with external agencies (PR, influencer, affiliate, production).
**Marketing Operations & Budget Management:** Own campaign and launch timelines with clear deliverables, owners, milestones, and deadlines. Oversee marketing asset execution ensuring quality and on-time delivery. Track and manage marketing spend, forecast needs, and allocate resources effectively.
The ideal candidate is strategic, creative, highly organized, and thrives connecting dots across teams. You'll turn big ideas into thoughtful execution and build processes that enable great marketing. This is a key connector role ensuring every initiative feels cohesive, culturally relevant, and authentically Pepper.
