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Taskrabbit, a marketplace platform owned by IKEA that connects people with Taskers for home services (furniture assembly, handyman work, moving help, etc.), is seeking a Senior Manager of Brand & Content to build and scale the company's brand and content engine.
In this hybrid role (2 days/week in-office, based in either San Francisco or New York), you will own Taskrabbit's global content strategy and narrative, defining what the company says, how often it shows up, and how its story comes to life across marketing channels. You'll work cross-functionally with Creative, PR, Social, Growth, CRM, SEO, and regional teams to deliver consistent, high-quality storytelling that drives awareness, engagement, and long-term demand.
Key responsibilities include:
**Content Strategy & Narrative**: Develop and evolve Taskrabbit's global content strategy and editorial calendar anchored in brand positioning, service category insights, and life moments. Define content pillars including tone, proof-point hierarchy, and guidelines that balance functional authority with emotional storytelling. Translate the brand platform into a scalable content system across channels, audiences, and demographics.
**Messaging Architecture & Cross-Channel Engine**: Build a full messaging hierarchy (core narrative, category-level proof points, audience-specific value props for Clients, Taskers, and Partners) so all teams align. Own the message map as a living document, extending it as new categories, markets, or partnerships (IKEA, Wayfair) come online. Partner with channel leads to adapt content for platform-specific formats while maintaining always-on programming. Align content strategy with high-intent search and AI discovery opportunities.
**Campaign Development**: Develop end-to-end processes for larger campaigns and brand moments. Generate campaign concepts rooted in cultural moments, category insights, or customer triggers. Prototype and pitch multiple campaign directions per quarter, shortening the gap between strategy and executable briefs.
**Creative Collaboration**: Work closely with Creative to brief and develop scalable content formats (video, social, editorial). Help define repeatable systems enabling high-quality, high-volume output. Contribute to evolving AI-enabled creative workflows to increase efficiency.
**Measurement & Optimization**: Define success metrics for content strategy, identify opportunities to improve efficiency, scale what works, and evolve what doesn't. Analyze performance across channels and continuously refine strategy based on insights.
This role sits at the center of Taskrabbit's next growth phase, defining how the company shows up in the world—driving demand while building a brand customers recognize, trust, and choose over time.
