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Finan is building Southeast Asia's leading AI-powered business platform for SMEs. SoBanHang is Vietnam's #1 sales and business management app for micro-merchants and household businesses, complemented by FinanOne, a modern financial and accounting platform.
As Senior Growth Marketing Manager, you will own the full-funnel growth strategy for SoBanHang, from awareness through merchant activation and long-term retention. You will build and lead a high-performing growth team, establish measurement frameworks, and embed AI as core infrastructure across campaigns, content, experimentation, and analytics.
Key responsibilities include:
**Growth Strategy & Leadership**: Define and execute growth marketing strategy across acquisition, activation, retention, and referral. Build, mentor, and scale a growth team spanning performance marketing, lifecycle, content, and analytics. Own growth targets and budget; report performance, learnings, and forecasts to leadership.
**AI-First Execution**: Embed AI tools and workflows as default across campaign creation, content production, audience targeting, and reporting. Build AI-assisted systems for personalization, lead scoring, churn prediction, and creative generation. Establish prompt libraries, automation pipelines, and agent-based workflows to raise team velocity and output quality.
**Performance & Lifecycle Marketing**: Plan and optimize paid and organic acquisition channels (paid social, search, app store, partnerships, referral). Design lifecycle and CRM programs across push, in-app, email, Zalo, and SMS. Improve unit economics by driving down CAC and lifting LTV, activation rate, and merchant retention.
**Experimentation & Analytics**: Run a rigorous, high-velocity testing program with clear hypotheses and statistical discipline. Define the growth measurement framework and partner with Data to maintain dashboards and attribution.
**Cross-Functional Partnership**: Partner with Product on growth loops and onboarding. Work with Sales and Operations to support merchant acquisition in Vietnam.
You will report to senior leadership and partner closely with Product, Data, and Sales teams.
Required: 6+ years in growth or performance marketing with team-building experience at high-growth startups, marketplaces, fintech, or SaaS. Proven AI fluency with shipped outcomes in content, automation, or analytics. Full-funnel expertise across paid acquisition, lifecycle/CRM, and retention with strong unit economics knowledge (CAC, LTV, payback, retention). Data-driven mindset with analytics tools and experimentation comfort; SQL is a plus. Hands-on operator's bias for action. Strong communication and leadership. Familiarity with Vietnam's SMB landscape and digital channels (Zalo, Facebook, TikTok) strongly preferred. Working proficiency in Vietnamese and English.
Nice to have: SMB/merchant/micro-business marketing experience. Fintech, e-commerce, or B2B2C background. Experience building AI agents, automations, or internal marketing tools.
Work location: 173 Tran Nao, An Khanh Ward, Ho Chi Minh City. Monday–Friday 08:30–18:00, Saturday 08:30–12:00. Benefits include lunch allowance, work laptop, holiday and Tet bonuses, team building programs, and annual events.
