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Verkada is a rapidly scaling physical AI platform company protecting organizations through integrated video security, access control, air quality sensors, alarms, intercoms, and visitor management. With 30,000+ customers (100+ Fortune 500), $5.8B valuation, and $1B+ annualized bookings, the company is at the forefront of the physical AI revolution.
As Field Marketing Manager for the Mid-Market West region, you will be a strategic GTM leader responsible for defining regional campaign and event strategy to build pipeline and deepen relationships with key accounts. This role directly impacts millions of dollars in pipeline creation.
Key responsibilities include:
- Partner with sales and channel leadership on regional strategy, campaigns, and expected results
- Execute regional and local campaigns (Verkada-hosted events, trade shows, webinars, partner-led initiatives)
- Develop and execute account-based marketing programs for sales teams
- Drive thought leadership and customer executive collaboration on physical security and cloud topics
- Advise corporate demand generation hub on campaign development and measurement
- Collaborate with channel partners on marketing and customer engagement strategy
- Work with product marketers on positioning, messaging, and customer advocacy
You will work from Salt Lake City, Phoenix, Austin, Los Angeles, or San Mateo offices when not traveling (30-40% travel expected, ~1-2 days/week).
Required experience: 5-10 years B2B marketing, strong event logistics execution, channel/partner program experience, ability to understand buyer personas and value propositions, proven sales leadership advisory capability, entrepreneurial mindset in fast-paced environments, track record of creative demand generation programs.