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Verkada is a rapidly scaling physical AI platform company protecting organizations through integrated video security, access control, air quality sensors, alarms, intercoms, and visitor management. The company has 30,000+ customers (including 100+ Fortune 500 companies), a $5.8B valuation, and over $1 billion in annualized bookings.
As a Field Marketing Manager for the Mid-Market West region, you will be a strategic GTM leader responsible for building pipeline and deepening relationships with key accounts. You'll define regional campaign and event strategy, develop a best-in-class ecosystem of security expertise, and directly contribute to millions of dollars in pipeline creation.
Key responsibilities include:
- Partner with sales and channel leadership on regional strategy, campaigns, and expected results
- Execute regional and local campaigns including Verkada-hosted events, trade shows, webinars, and other demand generation tactics
- Develop and execute account-based marketing programs for sales teams
- Drive thought leadership and customer executive collaboration on physical security and cloud topics
- Advise the corporate demand generation hub on campaign development and measurement
- Collaborate with channel partners on marketing and customer engagement strategies
- Work with product marketers on positioning, messaging, and customer advocacy
You'll need 5-10 years of B2B marketing experience, strong event logistics and execution skills, proven ability to work with channel partners, deep understanding of buyer personas and value propositions, and the ability to act as a peer advisor to sales leadership. You should be entrepreneurial, creative, and comfortable executing in fast-paced, ambiguous environments. Travel is 30-40% (1-2 days per week on average). The role is based in Phoenix, San Mateo, or Austin with hybrid flexibility.
