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Verkada is a rapidly scaling physical AI platform company protecting organizations through integrated video security, access control, air quality, alarms, intercoms, and visitor management. With 30,000+ customers (100+ Fortune 500), $5.8B valuation, and $1B+ annualized bookings, the company is at the forefront of physical AI transformation.
As Field Marketing Manager for the Mid-Market East region, you'll be a core GTM strategist responsible for building pipeline and deepening customer relationships across your territory. You'll define regional campaign and event strategy, working from Tampa, Philadelphia, or NYC offices (with 30-40% travel expected).
Key responsibilities include: partnering with sales and channel leadership on regional strategy and pipeline goals; executing best-in-class campaigns (hosted events, trade shows, webinars, direct and partner-led initiatives); running account-based marketing programs and teaching sales teams to execute them independently; driving thought leadership and customer executive engagement on physical security and cloud topics; advising the corporate demand generation hub on campaign development and measurement; collaborating with channel partners on marketing and customer engagement; and working with product marketers on positioning, messaging, and customer advocacy assets.
You'll need 5-10 years of B2B marketing experience with proven ability to logistically execute multiple concurrent events, work effectively with channel and strategic partners, understand buyer personas and value propositions, advise sales leadership as a peer, and thrive in fast-paced, ambiguous environments. A track record of creative, out-of-the-box demand generation and event programs is essential. You should have strong cross-functional collaboration skills, entrepreneurial execution mindset, and comfort with frequent travel.
