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Verkada is a rapidly scaling AI-powered physical security platform serving 30,000+ customers including 100+ Fortune 500 companies. The company has achieved $5.8B valuation and $1B+ annualized bookings, backed by CapitalG, Sequoia, and other top-tier investors.
As Field Marketing Manager for the Mid-Market East region, you will own the strategic direction and execution of regional marketing campaigns and events designed to build pipeline and deepen relationships with key accounts. This is a high-impact role where successful execution directly translates to millions of dollars in pipeline creation.
Key responsibilities include:
- Partner with regional sales and channel leadership to define marketing strategy, priorities, and expected outcomes
- Execute best-in-class regional and local campaigns (Verkada-hosted events, trade shows, webinars, partner-led initiatives)
- Develop and execute account-based marketing programs in collaboration with sales teams
- Drive thought leadership and customer executive engagement around physical security and cloud solutions
- Advise the corporate demand generation hub on campaign development, execution, and measurement
- Collaborate with channel partners to develop their marketing and customer engagement strategies
- Work with product marketing to build positioning, messaging, customer advocacy, and supporting assets
You will be based in Philadelphia or New York City offices when not traveling (30-40% travel expected, roughly 1-2 days per week).
Ideal candidates bring 5-10 years of B2B marketing experience, strong event logistics and execution skills, proven success working with channel partners, deep understanding of buyer personas and value propositions, and the ability to advise sales leadership as a peer. You should be entrepreneurial, comfortable in fast-paced ambiguous environments, and have a track record of creative, out-of-the-box demand generation programs.
