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Amplitude is a leading AI analytics platform serving over 4,700 customers including Atlassian, Burger King, NBCUniversal, and Square. The company helps product, data, and marketing teams analyze, test, and optimize user experiences using embedded AI agents.
As Senior Field Marketing Manager for the East Region, you will own the complete field marketing strategy for one of Amplitude's most important territories. You'll act as the regional CMO, developing and executing marketing programs that generate pipeline, accelerate sales opportunities, and drive measurable revenue impact.
Key responsibilities include:
- Developing regional marketing strategy end-to-end in partnership with Sales leadership
- Identifying whitespace opportunities and building creative marketing plans tailored to territory needs
- Executing a mix of first-party events, executive experiences, third-party sponsorships, webinars, and account-based marketing initiatives
- Measuring program performance through pipeline, influence, ROI, and engagement metrics
- Collaborating across Marketing, SDRs, Partner Marketing, Product Marketing, Customer Success, and Revenue teams
You'll need 5+ years of B2B field marketing experience, preferably in Enterprise or Commercial SaaS environments. Demonstrated success owning regional marketing strategy with measurable pipeline and revenue outcomes is essential. You should have strong partnership skills with Sales leadership, project management capabilities to handle multiple campaigns simultaneously, and proficiency with marketing automation and CRM platforms like Marketo and Salesforce.
The role requires approximately 25-35% travel for regional events and customer engagements, and hybrid work from the NYC office (2-3 days per week). This is a hands-on, strategic role for someone who enjoys building from the ground up, thinking creatively, and operating with autonomy in a fast-paced, high-growth environment.
