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Amplitude is seeking a Senior Field Marketing Manager to own the marketing strategy for the East Region, driving regional growth and pipeline generation. In this role, you'll act as the regional CMO, developing and executing integrated marketing programs including events, executive experiences, account-based marketing, and webinars that engage prospects and customers throughout the buyer journey.
You'll partner closely with regional Sales leadership to understand business priorities, identify whitespace opportunities, and build creative marketing plans tailored to the territory's needs. Your responsibilities include developing first-party and third-party marketing initiatives, measuring program performance through pipeline and ROI metrics, and collaborating across Marketing, SDRs, Partner Marketing, Product Marketing, Customer Success, and Revenue teams to deliver exceptional customer experiences.
The ideal candidate brings 5+ years of B2B field marketing experience in SaaS, with demonstrated success owning regional marketing strategies that contributed measurable pipeline and revenue outcomes. You should have strong project management skills, experience with marketing automation and CRM platforms (Marketo, Salesforce), and the ability to partner directly with Sales leadership on territory planning. You're naturally collaborative, data-driven yet creative, comfortable operating with autonomy, and energized by fast-paced, high-growth environments. The role requires approximately 25–35% travel for regional events and customer engagements, and you'll work from the NYC office on a hybrid schedule (2–3 days per week).
