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Tripadvisor is seeking a Senior Email Marketing Manager to lead the development and execution of best-in-class email marketing campaigns. This role is based in London with hybrid flexibility.
You will own the full lifecycle of email marketing initiatives, from strategy through execution and analysis. Key responsibilities include:
• Develop and deploy lifecycle trigger automations, ad-hoc promotions, and engagement campaigns to drive customer retention and long-term value
• Partner cross-functionally with product, product marketing, and sales teams to translate business objectives into technical requirements, including data specifications, segmentation logic, and dynamic content
• Build and manage nurture programs using Braze, including smart-list development, campaign setup, testing, launch, and scoring
• Drive A/B testing methodology to continuously improve email effectiveness and performance
• Collaborate with copywriters and designers to create compelling email content; write ad copy when needed
• Establish analytics and reporting frameworks to extract insights from campaign performance data and identify optimization opportunities
• Ensure compliance with email regulations (CAN-SPAM, GDPR, CASL)
You bring 5+ years of email marketing and lifecycle marketing experience at B2B brands. You have demonstrated expertise with Braze and modern CRM practices. Technical skills include proficiency with Excel/Google Sheets, Big Query, and ideally SQL and Liquid coding. You're analytical, data-driven, and relentlessly curious about testing assumptions. You communicate effectively across teams, manage stakeholders skillfully, and thrive in fast-paced environments. You're comfortable with AI tools and operate with a global-first mindset.
