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AllVoices is an AI-native employee relations platform that replaces spreadsheets and inboxes with a unified system for intake, case management, investigations, and analytics. The platform is backed by a trusted whistleblower hotline used by companies like Sweetgreen, Panera Bread, and Harbor Freight.
You will own how AllVoices is positioned, differentiated, and understood in market. This is a hands-on role in a lean team where you set strategy and also build decks, write scripts, and brief designers. You will work closely with Sales, Product, and leadership to define who the company sells to and why customers should choose AllVoices.
Key responsibilities include:
• Own ICP definition and value proposition: Maintain a clear, current definition of target buyers and value propositions that land with each buyer segment. Keep definitions sharp as the company moves upmarket and the ER category evolves, ensuring all functions work from the same version.
• Own competitive differentiation: Maintain competitive assessments across the ER and HR tech landscape. Define differentiation and translate it into positioning Sales can use in live deals, ensuring claims are defensible and honest.
• Ground positioning in evidence: Run win/loss analysis, buyer interviews, and synthesize qualitative signals from sales conversations. Bring findings back to Sales, Product, and leadership to refine ICP, messaging, and value props.
• Own website messaging and conversion: Own the homepage, product pages, and company-wide messaging. Translate value and differentiation into content that converts, working with design and development partners to ship changes and test them.
• Own product launches: Run go-to-market motions for releases, including launch tiering, positioning, naming, messaging, enablement, and cross-functional calendars.
• Partner on audience and paid strategy: Work with media agencies on audience strategy and build audiences alongside RevOps and Marketing Ops. Partner with designers to keep creative best in class.
• Partner with Events, Content, and Community: Work with the Head of Events, Content, and Community to ensure programming aligns with ICP priorities. Bring buyer, market, and competitive insight to shape editorial and event themes.
• Create content directly: Produce positioning documents, competitive briefs, sales enablement materials, and customer communications.
Reports to the Chief Revenue Officer.
REQUIREMENTS:
• 8+ years in B2B SaaS product marketing, including ownership of positioning and messaging for a full product line
• Built ICP and value proposition frameworks that Sales actually used, not documents that sat in a drive
• Strong competitive marketing background, including running assessments and equipping a sales team to win against named competitors
• Owned website messaging and worked with design and development partners to ship and test it
• Ran product launches end to end across Product, Sales, and Marketing
• Built sales enablement assets, partnership materials, and trained reps on them with evidence they moved deals
• Hands-on production ability: Canva, AI tooling, and comfort building decks and creative yourself
• Strong writer: Clear, direct, and able to move between a competitive brief, ad copy, and a customer newsletter
• Experience marketing to HR, Legal, or Compliance buyers preferred
• Comfortable in a lean team where strategy and execution sit in the same person
