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Salary: USD 145,000 - 165,000 / annual
Gremlin is the industry leader in Chaos Engineering and reliability testing, helping software teams proactively monitor and test their systems for reliability risks. The company is backed by top-tier investors including Index Ventures, Amplify Partners, and Redpoint Ventures, and works with hundreds of the world's largest organizations.
Reporting to the VP of Marketing, you will own Gremlin's content marketing strategy and execution across owned, earned, and paid digital channels. This is a hands-on role where you'll drive growth marketing initiatives and directly influence pipeline and revenue.
Key responsibilities include:
- Owning SEO, AEO (AI Engine Optimization), and GEO (Google Engine Optimization) strategy to ensure Gremlin is found and cited in Google, AI Overviews, ChatGPT, Claude, and Perplexity when engineers research reliability
- Building and running an executive thought leadership program for the CEO and leadership team, including ghostwritten LinkedIn posts, bylines, and talk abstracts
- Producing short- and long-form content for engineering leadership audiences: blogs, multi-format case studies, original research, and short-form video for social and sales
- Tying content to pipeline by reporting on leads, pipeline, and revenue influenced, plus AI visibility metrics (citations and share of voice), and shifting effort toward what works
- Managing content, design, and SEO/AEO agency partners, deciding what stays with vendors, what comes in-house, and what moves to AI-assisted workflows
- Building and documenting repeatable AI content workflows for research, drafting, repurposing, and optimization while owning technical accuracy and brand voice
- Continually researching, recommending, and evaluating new content strategies
You'll work in a remote-first, collaborative environment where the company emphasizes people, collaboration, and results. Gremlin values diverse perspectives, rapid iteration, and speed over perfection.
Requirements:
- 5+ years of B2B SaaS content marketing experience, ideally at a scaling SaaS startup
- Deep understanding of the B2B technology buyer and their journey
- Strong focus on business outcomes like pipeline and revenue influenced, not vanity metrics
- Daily, hands-on use of AI tools that drive outcomes and keep quality high
- Working knowledge of AEO/GEO and how AI search is changing content strategy
- Proven success translating technical content into compelling copy and calls-to-action
- Experience producing and editing written, video, and visual content, including short-form video for LinkedIn and YouTube
- Track record owning and running content calendars
- Experience driving content engagement through owned, earned, and paid channels
- Demonstrated success growing executives' LinkedIn audiences with measurable results (follower growth, impressions, inbound podcast or speaking requests)
- Experience improving brand visibility in AI answer engines and tracking it
- Proficiency with Google Analytics, Search Console, and Tag Manager, plus an SEO/AEO platform such as Ahrefs or Semrush
- Excellent communication and collaboration skills
- Willingness to fail-forward, learn, and grow
