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Salary: USD 112,000 - 140,000 / annual
onX is a high-growth outdoor technology company building products that help people confidently explore the outdoors. The company operates across four verticals—Hunt, Offroad, Backcountry, and Fish—each at different stages of maturity.
You will own the Community Marketing strategy for the South region (Texas, Mississippi, Georgia), connecting the onX Fish brand to anglers where they live, fish, and engage while measurably contributing to regional business goals. This is a strategic, hands-on leadership role reporting to the Head of Marketing for Fish.
Key responsibilities include:
**Strategy & Regional Impact**: Develop and own the annual Community Marketing strategy and quarterly plans aligned to Fish, Marketing, and business priorities. Determine the optimal mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, and earned media based on regional needs. Identify growth opportunities and make informed tradeoffs about where to invest, experiment, scale, or stay focused using customer insight and measurable outcomes. Partner closely with Paid and Growth teams to connect community, creator, and content efforts to shared acquisition and conversion goals. Build frameworks and playbooks that allow successful approaches to scale while maintaining authenticity within local fishing communities.
**Community Building**: Build trusted relationships with anglers, retailers, guides, outfitters, conservation organizations, creators, and ambassadors. Maintain meaningful presence in the field to strengthen customer understanding and identify emerging opportunities. Pilot new programs locally, using results and feedback to determine what should be refined, scaled, or stopped. Partner across Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics to bring regional customer insight, stories, and trends into the broader business.
**Team Leadership**: Provide clear direction, coaching, and development to the Regional Community Expert, creating context and support for increasing ownership. Establish priorities, operating rhythms, and repeatable playbooks that enable focused execution. Manage budgets, timelines, vendors, and stakeholders while creating scalable processes. Lead by example by remaining connected to the field while creating systems that enable others to execute successfully.
**Measurement & Learning**: Define clear measures of success for priority initiatives and use performance data, customer insight, and field learning to understand what's working and why. Translate learning into decisions about investment, approach adjustments, new tests, or stopping initiatives. Partner with Analytics and Growth teams to strengthen measurement and understand Community Marketing's contribution to business outcomes. Apply AI, automation, and emerging tools to accelerate insight and create more scalable ways of working.
The role requires approximately 40% travel throughout the region, including multi-day travel to corporate offices, Basecamps, community events, and partner locations.
**Requirements:**
- 7+ years of experience in community, brand, growth, field, or integrated marketing with a track record of building programs that connect brands with customers and communities
- Proven experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs
- Direct experience coaching, mentoring, or leading others with a track record of creating clarity and enabling strong execution
- Experience establishing measurement approaches and using marketing performance data to evaluate effectiveness and inform investment decisions
- Demonstrated ability to move between strategic planning and hands-on market engagement, using firsthand customer insight to shape priorities
- Strong strategic judgment with ability to translate business and customer priorities into focused plans and execution
- Demonstrated experience applying AI and emerging technologies to marketing workflows to accelerate insight, improve execution, strengthen measurement, or increase operational efficiency
- Strong project management and operational skills, including experience managing budgets, timelines, vendors, stakeholders, and multiple priorities
- Experience working cross-functionally across Product Marketing, Creative, Growth, Sales, and Analytics
- Excellent written and verbal communication skills
- Familiarity with fishing, outdoor culture, or another enthusiast-driven community strongly preferred; deep curiosity and ability to build credibility with anglers essential
- Bachelor's degree or equivalent experience
- Permanent US work authorization required
- Ability to travel approximately 40% of the time
**Preferred qualifications:**
- Experience building or scaling a regional, field, or community marketing function from early stage
- Experience developing ambassador, creator, retail, or partnership programs within a passion-driven or enthusiast brand
- Experience working directly with fishing guides, outfitters, conservation organizations, retailers, or other outdoor-industry partners
- Experience piloting regional programs that were later adapted or scaled across additional markets
