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Coupa Software is seeking a Senior Community Experience Specialist to join the Product Marketing team and lead the company's regional User Group program. This role focuses on building and nurturing peer-to-peer community as a driver of product adoption and customer success.
Key Responsibilities:
- Own end-to-end event execution for in-person and virtual regional user group gatherings, from concept development through post-event analysis and reporting
- Partner closely with Customer Value Managers (CVMs) to identify customer needs, align on program strategy, and ensure seamless coordination
- Recruit, onboard, and support customer volunteers who serve as regional chapter leaders, providing them with resources and guidance
- Manage logistics, scheduling, speaker coordination, and attendee engagement for multiple concurrent regional programs
- Develop processes and systems to scale the user group program efficiently across regions
- Gather customer feedback and insights from events to inform product marketing strategy and customer success initiatives
- Track program metrics and ROI, demonstrating the impact of community engagement on customer retention and expansion
The ideal candidate is highly organized, process-driven, and deeply believes in the power of peer community to drive adoption and loyalty. You combine strategic thinking with meticulous operational execution, thrive in cross-functional collaboration, and have a track record of building scalable community programs. Experience managing events, customer communities, or user groups is essential. You should be comfortable working with diverse stakeholder groups and translating customer feedback into actionable insights.
