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Cyera is seeking a Senior Account-Based Marketing Manager to scale and evolve its global ABM program. The company is at the center of how enterprises adopt AI securely, providing AI trust infrastructure for Fortune 1000 companies.
In this role, you will develop and execute highly personalized 1:1 and 1:few ABM programs for strategic accounts, working closely with Sales, SDRs, Product Marketing, and Field Marketing teams. You'll build verticalized ABM programs tailored to industry-specific challenges and develop strategies that support priority accounts across international markets, adapting programs to regional needs while maintaining global alignment.
Key responsibilities include:
• Developing account-specific marketing strategies based on business priorities, account intelligence, and buying signals
• Building coordinated, multi-channel account experiences across digital ads, content, email, events, executive engagement, and webinars
• Identifying opportunities to expand engagement within accounts by reaching new titles, personas, and business units
• Bringing a test-and-learn mindset to continually identify new ways to engage strategic accounts
• Researching and introducing new vendors, technologies, channels, and ABM tactics
• Supporting the optimization of the ABM technology stack and ensuring effective integration into campaign planning and measurement
• Partnering with teams to build and refine buying groups for priority accounts
• Establishing clear goals and success metrics for ABM programs
• Tracking account engagement, meetings, opportunity creation, and pipeline influence
• Translating program learnings into recommendations that improve ABM strategy
• Communicating program performance and insights to Sales and Marketing stakeholders
The ideal candidate is a strategist, marketer, relationship builder, and operator who can turn account intelligence into creative campaigns, inspire sales teams to participate in programs, and push the ABM program forward with fresh ideas.
